Featured

The Number One Secret to Landing a Talk Show Interview

Do you want to know the number one secret to landing a TV talk show interview? Well, you need to ask this question, “Ask not what a talk show can do your for you, but ask what you can do for a talk show!”

One of the biggest mistakes even awesome people make when they go to pitch a talk show is they think that the pitch is “all about them” and don’t understand that they need to think like a talk show producer.

In fact, it’s the number one reason that dreams of being a talk show guest are squashed because even the some of the best publicists that people hire to pitch producers do not understand this very important basic element that is the foundation of landing a talk show interview.

Hey, if you want to turn your dream into a reality then I’d love to share three of my biggest insider secrets to promoting your business on a TV Talk Show (even if you have no show biz connections).

I have a free training on how to land tv talk talk show interviews and my breakthrough video reveals…

  • What most people don’t know to do that kills their chances of getting interviews…
  • Learn how to master this one thing to get you an interview 90% of the time…
  • The types of guests that talk show producers need to book on their daily shows…
  • Ways to monetize your talk show interview that skyrocket your credibility and your business…
  • The three things you must do once you book your interview so you don’t blow it…

So I’d love for you take my free training and be on your way to landing your first talk show interview.

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Daily Talk Shows Need Expert Guests – That Could Mean You

Did you know that talk shows need experts every day for their programs?  It’s true.  Producers need experts just like you to fill hours of air time each day with great content for their programs that grab viewers to their shows  —  and that’s where YOU come in! 

But you may be thinking, “do I really have a story to share?”  Oh em gee! You have no idea how your special niche of knowledge can make a great talk show segment or interview. 

Experts in a myriad of niches get booked on talk shows every single day.  Just think about the problems you help your clients or customers solve with your service or product and then think about how many people you can help by sharing those the tips and solutions you’ve discovered.  By showcasing your knowledge on a talk show, viewers will be drawn to working with you!

Info-tainment is the Key. So many entrepreneurs, experts, and business owners think they don’t have the right credentials or experience to be an authority on a topic that producers would book on their show, but….you just need to be an expert in showing people what works, how to do it, and want to share it in a way that entertains viewers with news they can use.

I know and believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview.  My free training gives you the behind-the-scenes talk show secrets you need to land your first TV interview.

Now, talk show producers are looking for experts in the following areas (and others):

  • Speakers
  • Non-Fiction Book Authors
  • ​Life Coaches
  • Influencers
  • Beauty & Fashion
  • Chefs
  • Travel Experts & Bloggers
  • Animal Trainers
  • Real Estate Pros
  • Home & Interior Design
  • Home Improvement
  • Business Coaches
  • ​Finance Experts
  • Online Business Owners
  • Business & Success
  • Home Based Business
  • Course Creators
  • Health & Wellness
  • Medical Professionals
  • Chiropractors
  • Nutrition 
  • Fitness
  • ​Bloggers
  • ​And Many More… 

It’s time you elevate your professional status from an expert to an authority with TV interviews. If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, my ‘Seen on TV’ programs will give you the exact tools to get you there. Your journey to landing your first talk show interview starts with my free training on how to do just that. 

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

31 Press Release Story Angle Ideas to Promote Your Business

Some press releases practically “write themselves,” but the blank white page can be intimidating to say the least.  Here are 31 press release story angle ideas to promote your business and do you want to know the best place to start? You start with the word “why” as in WHY are you writing a press release?

There are many reasons for writing a press release so to make the brainstorming process easy, I’ve curated a brainstorming list of content ideas.  Once your ideas start flowing, writing your press release becomes easy.

Topics and Story Angle Ideas for Press Releases:

  1. Write a helpful blog post with free tips.
  2. Release an eBook, report, case study, or white paper.
  3. Use the ripped from a headlines trendy news story by offering related expert information.
  4. Launch a free training or webinar.
  5. Announce a local in-person event or workshop.
  6. Share an exciting client or customer testimonial in the form of an inspiring news story.
  7. Announce the publishing of  a unique video demonstration of your product or how-to video on YouTube.
  8. Warn against a negative trend you see in the your industry.
  9. Celebrate a positive trend you see in your industry.
  10. Announce appearances on TV, radio, podcast or speaking events (include the topic and some insider tips you’ll be sharing).
  11. Offer a giveaway or event tied to an outrageous , trending news sotry.
  12. Disproved a common myth related to your business with absolute authority.
  13. Hold a contest.
  14. Host a celebrity event, book signing, etc.
  15. Book a speaking engagement.
  16. Announce your podcast launch.
  17. Announce your YouTube channel launch.
  18. Create a scholarship for your online course.
  19. Create an industry-wide award ceremony.
  20. Take a stand on a newsworthy topic.
  21. Publicly challenge someone to something.
  22. Protest local anti-business legislation.
  23. Provide free consultations
  24. Attend a major conference or expo and report your view on an exciting presentation.
  25. Announce the launch of your affiliate program.
  26. Start a customer referral program.
  27. Announce your availability for certain work, such as consulting or public speaking.
  28. Launch a new website.
  29. Rent a newsworthy billboard in a highly visible place.
  30. Add a new bonus item that comes with your core product.
  31. Apply anything in this list to the root problem your product solves instead of the product itself.

Now, if you want to put your press release distribution on steroids, I’d love for you to schedule a “Get On TV” Coaching Call with me!  I have an “As Featured In” Guaranteed program where you can work with you directly to develop your unique media hook and story angle and then write your press release for you. 

But here’s the best part, your press release content is now 100% guaranteed to be featured in 100+ plus major Online TV Network Affiliate news outlets in 45 days or less including ABC, NBC, FOX, & more for improved SEO, increases traffic to your website, and shows anyone searching for your name and brand that you are newsworthy and have important information to share.

So whether you decide to write the press release yourself or work with me directly, the list above should get your little grey cells working on amazing ideas to get your product, service, or business the attention of the media!

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Before You Hit Record: Rules for Working with Animals and Children

Never Work with Animals or Children?

Before you hit record on your video session, I have a a couple of “rules” for working with animals and children. But, this also could be titled, “Video Recording Rules from a Crazy Cat Lady.”

Okay, I confess. Six years ago I was just one cat shy of being a “crazy cat lady.” I had four beautiful and loving cats. Sadly, that has changed and now, I only have one kitty.

A couple of years ago I was recording some videos in my living room “studio” and…forgot to sequester ALL the cats in another room before I started.

In the middle of a what I’m sure was a “purrfect take,” this one jumps on my lap (yes, the gorgeous red head in the photo). This was Phoebe. She was full of fun, whimsy, and made me laugh. And this would not be the only video recording she would photo bomb.

Yes, it’s a bit vexing when you have to re-record, but…I’m so glad I have some outtakes from these moments. You see, it never occurred to me that I would lose Phoebe two years later and very unexpectedly when she was only nine and a half (she had a brain tumor).

I miss her terribly and I’m grateful I have video (and photos) of these moments.

Now, there are a couple of things to learn from this and W.C. Fields said it best, “Never work with animals or children.” There are many reasons that this is a complicated scenario, but primarily they are scene stealers and completely unpredictable.

So, Rule #1 – Sequester kids and animals in another room (preferably with an adult supervisor for the kids) when recording video or doing Live interviews with TV programs via Skype or Zoom .

Rule #2 – Refer to Rule #1.

Seriously though, I have worked with animals and children many times in my career and the one thing that most people seem to forget is that animals are just that – animals! And…children are just that – children!

Animals have a limited amount of good takes during the day and then they are DONE. Even well trained animals have their limits.

Children are the same and remember, they are NOT mini-adults. Your best takes with kids will be the first two or three and then…they’re done.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen On TV’ Academy and, as Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook.

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Be Authentic – No One is More YOUer than YOU

The big word in personal branding is “authentic.” It is one of the most important characteristics that you need to be in all aspects of your business and brand — from your social media posts to your website to your emails.

Your clients and customers will buy from YOU because they feel like they know you when you’re authentic — a real person!

There is No Better You than YOU!

You’re not a poser or a pretender but someone to sit down and join for a cup of coffee.

Dr. Seuss has this adorable book titled, OH, THE PLACES YOU WILL GO, and I love this quote from the book, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

I think everyone should get this book because it sweetly tells it like it is on this roller coaster we call life. From soaring to high heights and seeing great sights to being left in a lurch on a prickle-ly perch, Dr. Seuss has a whimsical way to show us that life is full of ups and downs.

I got OH, THE PLACES YOU WILL GO for my nephew a few years ago because I wanted it to plant that seed in him to find the success living within. Imagine having that story read to you once a week and how the inspiration would grow and grow to pursue your dreams (and know that ups and downs are just part of the journey).

Dr. Seuss almost magically makes life’s challenging peaks and valleys feel like an adventure to expect and look forward to every day.

If you have kids, nieces, nephews, grandkids, and colleagues, this book is an inspiration to all.

Oh, the places YOU will go! Maybe it’s getting your story or zone of genius featured on TV. Let’s get you on a talk show to tell YOUR story.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

End of an Era: Alex Trebek Exits Jeopardy (and Our World)

It’s a sad day at the Sony Pictures lot, the U.S.A., and around the world.

If you’re a fan of JEOPARDY, then today is the end of an era. Alex Trebek, diagnosed with Stage IV Pancreatic Cancer in March 2019, has lost his valiant battle.

My mom was a faithful fan of this show (as are/were my wonderful aunts).

I’ll never forget my mom’s last week on this side of Heaven.

There was a crowd of us in her room at the hospital and she asked what time it was. It was 7:30pm. She said, “It’s time for Jeopardy.”

So, we turned the TV on and all we all watched the show together and played along.

It was only a few days later that we had to say goodbye to my mom forever.

When I started planning what her memorial service would be, I came up with the idea to turn her life into a theme game of Jeopardy.

I came up with categories like:

  1. Judy Schwab – The Early Years
  2. An Enterprising Woman
  3. Pastimes and Potpourri

One of the “Clues” under Pastimes and Potpouri was, “This television program ran in repeats on the Game Show network and in daily syndication. Never call Judy while this show is on the air.”

The Answer? “Jeopardy.” of course.

My brother, John, and niece, Lydia, were the “contestants” as we made our way through the Jeopardy styled board that shared my mom’s amazing life. (I played the role of Host – aka Alex T).

So Alex Trebek has been a part of my family for some time.

It’s sad that this is not just the end of an era, but the circle of life.

For everything, there is a season, and a time for every purpose under heaven. A time to be born. A time to die. A time to plant and a time to uproot. (Ecclesiastes 3:2).

This verse weighed on my heart during mom’s final days and it seems appropriate for today.

Alex’s final shows will run through December 25th.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

Three Key Reasons You Need Media Coaching for Talk Show Interviews

Can we talk about why you need media coaching for TV interviews? If you’re an online-entrepreneur, expert, influencer, or non-fiction book author and you or your publicist have booked a coveted TV interview to promote your brand, product, or service, there is one thing you do not want to do….you do NOT want to blow your credibility by blowing your interview so you definitely need media coaching.

Now this is where most publicists will just drop you into the deep end and say, “swim!” or maybe they only help you from a publicist’s point of view to prepare you for your interview. But here’s what you need — a talk show producer’s perspective to coach you on how not to blow your big break! 

Here’s why – you see, when television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds you’re on the aire and that judgment is finalized largely within 30 seconds.  

You only have ONE chance to get it right when it comes to your talk show appearance and that’s why you need Media Coaching.

Here are three key things you need to know:

1. Experts Make Interviewing Look Easy. But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.

​2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish. 

3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview.

Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light for the camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless.

When I work with experts and clients to prepare for them for their talk show interviews, I see things they’re not aware of or I know how to make tweaks to fine tune and polish their on-camera delivery. Sort of like how Golf pros have coaches to perfect their game – I work in a similar way.

My client’s crush their interviews with media coaching. In fact, here’s what my client, Dan Henry, author of the Wall Street Journal best seller, Digital Millionaire Secrets, had to say, “Marianne is a producer, not a publicist. She knows what it’s like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it — absolutely everything.”

So, if you’ve booked a talk show interview or want to find out more about how I work with clients, please reach out to me on Instagram or Facebook!

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

How to Shoot & Edit an “Event Highlights Video” Part Two: Editing the Video

PART TWO:  EDITING YOUR VIDEO (WITH MY iPad):

In Part One of How to Shoot and Edit an “Events Highlights Video,” I showed you the “wizard behind the curtain” to share my basic process on producing an event video. And now, I’m doing the same thing for editing the footage into an event highlights video. This method is great for documenting your business events (or life events).

Let’s take another look at the FHL 2020 Highlights Video.

FHL 2020 Video Highlights Video

The reason my FHL Video Highlights video “moves” is because I actually used 77 different shots in a 2:30 minute video.

I used a $30 editing app, LUMA FUSION, on my iPad to edit most videos. If you’re using a laptop, CAMTASIA, is a great program with an awesome online tutorial.

1. Transfer video and photos to edit system.  I used the AIR DROP feature on my iPhone to quickly transfer my video and photos to my iPad so I could edit it. Last year, I edited a shorter video using a $15 app, VIDEORAMA, on my iPhone (So you can edit without an iPad – I just like the larger “canvas” and addditional features with my iPad).

2. The music drives the video.  I like editing to music for a highlights reel, so I grabbed a music track from iMovie trailers. Make sure you use music that you have permission to use if you’re posting it online.

3. Tell a “visual story” about the event.  Now, think of how you want to open your story and the story you want to tell.  I used establishing shots of FHL (Funnel Hacking Live) and then I thought of key events to capture: First, people flooding into to the event; Second, inside the first moments of the event that “told the story;” Third, the Super Power Happy Hour; Fourth, Dinners with my mastermind friends, Etc.

4. Keep it simple. Less is more.  Trim the footage down when the shot is too long.  There are only a few shots that I let linger on my video.

5.  Just start adding footage and play around.  The thing I love about linear editing is that you can move shots around so easily.  You can reorder you video shots, cut out what’s not working, and easily review it.

6.  Understand that editing takes time!  Generally plan on one hour for every one minute of video when you’re changing your shots every three to five seconds.  For my video that was 2:30 minutes with a FAST CUT EDITING STYLE? I spent five to six HOURS pulling that together.

I have over twenty years of experience putting together edit plans and supervising professional edits, so when you’re starting out, it may take longer. 

So it all starts with production and capturing great video and b-roll shots to tell your story.  You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.

If you haven’t subscribed to my YouTube Channel, do that now because I have some content you don’t want to miss.

Now you know my process, I’d love for you to let me know your biggest takeaway tips here!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved..

How to Shoot & Edit an “Event Highlights Video” Part One: Production

Would you like to know how to shoot and edit an “Event Highlights Reel” for your next event or speaking engagement?  Well, I want to share my process to make this simple.

I recently attended one of my favorite businesses conferences of the year, Funnel Hacking Live (or FHL 2020). FHL is not your typical marketing event. It’s not a boring, stuffy conference, but a learning festival with the most positive digital marketers and entrepreneurs you’ll ever meet.

This was my second year attending FHL and I just loved producing this highlights video of my amazing week in Nashville with the some of the most “awesomest” people on the planet.

To get the most out of this blog post, please watch the video below. It’s short. It’s fun. And my tips will make a LOT more sense if you watch this first, okay? Push the “play button.”

FHL 2020 Video Highlights Video

PART ONE:  VIDEO PRODUCTION (WITH MY iPHONE):

I’m pulling back the “wizard behind the curtain” to share my basic process on producing an event video (and how I edit the footage into an event highlights video).  This method is great for documenting your business events (or life events).   

CAMERA EQUIPMENT NEEDED:  A smartphone is a great tool for shooting high quality video these days.  In fact, you really don’t need a “fancy” camera.  I shot the video above entirely on my iPhone 6S Plus (yeah, I know, it’s not the latest model, but that’s sort of the point) and then I edited the video on my iPad.   These are the basics and in this two part blog post, I’ll be sharing links to easy and inexpensive tools that I used.

VIDEO PRODUCTION – MY SIX SECRETS OF GETTING GREAT FOOTAGE: When I’m at an event with my iPhone camera, I’m like a kid in a candy shot. I’m constantly seeing cool b-roll shots that will make video magic and here are six of my tips to seeing the event through “my lens.”

1. Capturing establishing shots are key to your video story.  When you see a sign, capture it on video. These make great establishing shots and can help tell your story or move it along. Use some fun “fun camera moves” like start wide and move into the sign.

  • Don’t stand in front of the sign, but shoot from the left side of it to capture the angle.
  • If you do stand in front of it, capture a straight shot of the sign and then tilt the camera up to to the left and then back to the right and back again. You’ll see I see this “camera move” in several shots in my video that I have shared below.
Capture signs at the event to use as establishing shots or to move your visual story along.

2. Your video b-roll doesn’t need to be long. If it’s only 5 seconds of video, it may be usable. Most of my highlights video b-roll came from shots are not longer than :10-:12 seconds so it’s about capturing magic MOMENTS.

Fugetek Selfie Stick & Tripod (Left) (Integrated, Portable All-In-One Professional, Heavy Duty Aluminum, Lightweight, Bluetooth Remote For Apple & Android Devices, Non Skid Tripod Feet, Extends To 51″).

3. Use a selfie-stick tripod when you’re shooting video. This inexpensive ($18-$22) piece of equipment from Fugetek that I got at Amazon Prime is multi-purposeful -you can use it to steady your camera when you’re shooting b-roll, you can use it take selfie videos/photos, and you can use it as a tripod (it extends to over four feet) and shoot stand-up videos or interviews.

Instead of taking a “Selfie Photo” take a “Selfie Video.” When you have your shot set for your selfie, wave for part of the shot and then just POSE like you’d pose for a selfie. You can later capture the POSE as a still shot from the video and you have your selfie photo. You can see I used this tip a lot in my video. This tip is gold.

Dual Lavalier Microphone – Interview Microphone – 2 Lavalier Lapel Microphones Set

4. Get a good microphone to capture interviews.   People will watch bad video, but they’ll ditch a video with bad audio. You don’t have to spend a fortune either and you can get a Dual Lavalier Microphone for under $40 or invest in a wireless microphone (that’ll set you back around $200). If you’re recording interviews or want to capture good event audio, defintely invest in a lavalier mic to record the best quality sound. Otherwise, your audio will s*ck.

5. Add pizazz with fun video features.  When you’re capturing video, don’t forget to use fun features like TIME LAPSE on your video settings. Do be sure you capture at least :03 seconds of footage.  That doesn’t mean you count to three, but that you count to 15 s-l-o-w-l-y while you’re rolling so that you have a good piece of video to use.  You do this even longer!  These are great for crowd shots.

6. It’s okay to add some still photos to your video. You can incorporate still shots in your video like I did but use an edit “move” or transition when you use them. Most simple edit programs have this feature but don’t make the “Homer Simpson Method” mistake of using on “Star Wipe” & “Star Wipe” Transitions. I address editing techniques in Part Two: Editing Your Video.

So it all starts with production and capturing great video and b-roll shots to tell your story.  You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.

If you haven’t subscribed to my YouTube Channel, do that now because I have some content you don’t want to miss.

Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with TV Interviews . I can’t wait to connect with you there.

Follow Marianne on Instagram, Facebook, and Twitter.

How a Girl from Indiana with No Show Biz Connections Ended Up “Here”

It felt like an impossible dream since I was stuck in the middle of “Nowheresville, Indiana.”  When I was a little girl,  I escaped into the make believe world of television shows.  Visions of meeting the stars that came into my living room via the TV set danced in my head as I daydreamed that I would one day work in the world of entertainment. 

Marianne Schwab is a Former National Network
TV Talk Show Producer based in Los Angeles.

But there was just one problem.  One very big problem.  All the “show biz jobs” were located a world away in New York and Los Angeles and it seemed like the odds were stacked way against me ever getting hired on a television show, let alone getting out of Indiana.  But it all started with a little girl’s dream.

Hey, there.  I’m Marianne Schwab and I’m a former national network TV Talk Show Producer.  I guess you could say I’m just one of those typical overnight success stories that took ten years.   Now, after being a TV Producer for over two decades, I guess you could say that I make what I do look easy, but it didn’t start out that way, I assure you.    

I grew up in a tiny house in a small town and my parents both worked full-time jobs to make ends meet “back then.”  In fact, my mom once bragged to her friends that she got my entire back-to-school wardrobe at garage sales.  I was so embarrassed that we were poor and I’ll never forget the stench on my winter coat that year because my mom couldn’t even afford to have it dry-cleaned.

My first “cell phone.” A Producer’s #1 Tool.

Well, I guess it’s no wonder that I escaped into the make believe world of television shows and dreamed that I’d one day work in the entertainment industry and meet the stars who came into my living room on the TV screen. 

I hated that the family budget was tight so I looked for ways to make my own money.  I found lots of odd jobs as a kid to scrape together a couple bucks here and there and then at twelve, I started delivering a paper route.  I also had a babysitting business taking care of a lot of the kids in my neighborhood and, when I was old enough at sixteen, I started waiting tables AND working at a local Target to finance my college education (and ultimately my dream of moving to New York City).  Such glamorous beginnings, right? 

Then, when I turned twenty-one,  I set out for the Big Apple.   With my college degree in one hand and a $1,000 loan from my local bank in the other,  I got hired right away on a TV Talk Show as a producer.….right away SIX years later. 

Since I had absolutely no contacts in show biz, I would struggle for years and years working office temp jobs as a secretary and living paycheck to paycheck before I made that magical connection that ultimately put my career as a TV Talk Show Producer on track.  Because at the end of the day, it’s all about WHO you know.

But it wasn’t all smooth sailing, I had to learn how to be a talk show producer and they really didn’t teach this in school.  My classes at NYU were about the nuts and bolts of producing so I started studying colleagues that I admired to see how they did it.  

On the set in New York City with Regis Philbin.

So, you see, when I got hired as a Segment Producer on my first TV Talk Show, I didn’t exactly know what I was doing.  Sure, I’d produced a couple of short films, but a daily TV show is a lot different.  I was basically thrown into the “deep end” and told to “swim.”

At first, I had a few segments bomb but after licking my wounds, I analyzed the disasters and re-calibrated my methods.  Begging for a life preserver was not an option since I had to figure it out because this was my big break I’d been dreaming about since high school so I had to figure out the recipe for the secret sauce or my career could have been over as soon as it began.

Eventually, I mastered the winning formula to hit a home run with almost every single segment and interview I produced and that’s how I help my clients today.  I take everything I learned from being a TV insider, including my connections, to get my clients on TV. 

You see, it is all about who you know.  And NOW, you know ME!

Oh, and you know those celebrities that came into my living room via the TV set? I met a lot of them as a producer and it was so thrilling to work with them and see my dreams come true.

Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video . I can’t wait to connect with you there.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved..