“Content is the gateway drug to success in our society.” ~Gary Vee
The ultimate goal of your content strategy is to build trust with your potential clients to the degree that they not only WANT to buy your product or service, but they MUST buy from YOU!
If you share the right content that provides the value to your audience, you’ll help them understand more about the products and services you provide without necessarily telling them about YOUR product or service. Think of it as consulting with them to educate them on what you do. Share things like mistakes that are made and how to fix them, guidelines to make a buying decision for a product like yours, identify issues that make your competitors inferior (but in a way that you don’t identify the competitor, but your potential client will use your info to evaluate a final buying decision, etc.)
At my company. CMP Media Cafe, we specialize in video marketing and broadcast public relations to get our clients featured on TV, radio, and online news shows and lifestyle programs to promote their product or service. I have a bunch of articles on our blog that help my clients understand the services we provide to our clients and how they can maximize their results by using our product services with relationship building content like:
• The Five Biggest Satellite Media Tour (SMT) Mistakes and How to Fix Them,
• When a Celebrity SMT Spokesperson Makes Sense,
• Guidelines for Identifying an SMT Spokesperson, and
• What You Must Know Before You Pitch TV Talk Show or News Program.
When they read these blog posts, it’s very clear that I’m an expert in my area and this starts to build a relationship that builds trust to a degree that they want to buy from my company. It’s a simple equation.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video . I can’t wait to connect with you there.
Marianne Schwab is the author of The Insider’s Guide to Media Training and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
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Copyright © 2019 by Marianne Schwab. All Rights Reserved.