Don’t Ignore the Powerful Statistics on Video Marketing

Video marketing can be incredibly valuable. However, what do the numbers say? Here are stats about video marketing, distribution, viewership and the approach. The numbers tell the story.

Did you know that around the globe, 52% of marketers name video as the type of content with the best ROI.

Also, according to Cisco, 72% of mobile traffic will be online video content by 2019.

But that’s not all, because the top 5% of videos retain an average of 77% of viewers until the end of the video. For reference, the average video only retains 37% of viewers for the full duration.

Here are more powerful statistics about video marketing that you should not ignore:

  1.  65% of video viewers watch more than 75% of their selected video.•
  2. Videos increase brand association by 139%.•
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading that same message in text.
  4. Using the word “video” in an email subject line boosts the open rates by 19%.•
  5. Roughly 1/3 of all time online is spent viewing and sharing videos.•
  6. Blog posts incorporating video attract 3 times as many inbound links as blog posts without video.•
  7. More video content is uploaded online in 30 days than the major U.S. television networks have created in 30 years.

Info Courtesy of BluLeadz

Hey, I have a special invitation for you to join me and my group of positive minded people in my Facebook Group to Grow Your Business with Video. I look forward to engaging with you there!

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Copyright © 2019 by Marianne Schwab. All Rights Reserved.

Author: marianneschwablive

Marianne Schwab is the author of "The Insider’s Guide to Media Training" and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to tell your story, get you booked on TV, and media train you on how to ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

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