Why the Best Marketing Does Not Feel Like Marketing

Things you DON’T notice: good directing, good dialogue writing, good photography, and good marketing.  You don’t notice them because you SHOULDN’T notice them.  When it’s good and done correctly, it should flow so organically that you feel as though you are experiencing “real life.”

No one likes to be “sold.”

Things you DO notice:  bad directing, bad dialogue writing, bad photography, and bad marketing.  It sticks out like a sore thumb and is distracting in that you’re actually thinking about where the camera was placed, the conversation in the movie feels stilted and unnatural, the photo is not framed well, or the ad is trying to hard to sell you.

Here are examples of bad marketing:
• The campaign feels like you’re trying too hard to be original (and it doesn’t work.)
• The ad focuses on the process instead of the results.
• It feels like they’re trying to SELL you on an idea and no one likes being “sold.”

So what do you do? Study what other people who are really good at it are doing and do what they do (but tailor it to your product, business, or service, of course).  Master marketer, Russell Brunson, is big on “funnel-hacking” successful sales funnels.  He looks at what his competitors are doing and then he models it for his own product and teaches others how to do it. If you have no idea what funnel-hacking is or want to learn more about how to use digital marketing to showcase your special expertise, then you gotta get Russell’s book, Expert Secrets. This book is a game-changer about how you market your business or services.

You know, I would love you to join my Facebook community where we can really dive into the weeds on content strategies. I have a special invitation for you to join me and my group of positive minded people in my exclusive Facebook Group to Grow Your Business with Video. I look forward to engaging with you there!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

Author: marianneschwablive

Marianne Schwab is the author of "The Insider’s Guide to Media Training" and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to tell your story, get you booked on TV, and media train you on how to ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s