No More T.M.I. — How to Be Vulnerable Without Destroying Your Credibility

Oh em geeeee whiz! Do you know what I’m talking about? I’ve seen MAJOR Influencers share way more than anyone needs to know about their personal lives under the premise of being “authentic” or “vulnerable” (or even “transparent”) and do you know what happens? They destroy their credibility and reputation.  Sometimes in one broad stroke or sometimes they erode it over time.

NO MORE T.M.I. There are certain things about you and your life that are best kept in your circle of trust and no one needs to know those deep dark secrets or nitty gritty details of every day life.  No one needs to know these things.  No one.  Sharing these secrets or opinions don’t draw your audience near to you but actually repel them so fast that they don’t walk away, but they RUN away.

BE AUTHENTIC.  So, first let me address the important bit.  Yes! It is extremely important to be authentic and to be your true self in everything you do for your brand and your business.  You want your fans, your tribe, and your clients to get to know you like you’re both sitting down for a cup of coffee or grabbing a snack from the catering truck.

But let’s take a page from the playbook of old school movie star publicity, shall we?  Before social media, your access to most stars was very strictly controlled by their publicist or studio publicity machine and for a good reason. 

Many movie stars are VERY good at acting, but actors can be quite boring in real life.  Their brand as a star is a big part about the mystery.  If you learn too much about them personally, you many not want to see their movies any more.

You see, actors are great when they have lines to recite or portray, but many are quite introverted when they have to talk about their lives or career.  That’s why many still avoid interviews and those that don’t often get media coaching (like what I provide for clients) BEFORE they sit down to interviews so that they nail it with funny anecdotal stories or talk about their latest project in a very engaging way.

A good example of this is the late actor Christopher Reeve.  He was a guest on a show I produced and he came on the program so he could promote a charity.  He was a lovely man and, at the time, was a major A-lister, but he was also extremely uncomfortable and nervous during the interview.  So much so, that he pulled the press release out of his pocket and started reading it on-air when he was asked about the event he was promoting. 

This was a result of probably two issues. 1) He wasn’t prepared and hadn’t familiarized himself enough with the messaging so he just pulled it out and started reading it.  2) He was extremely shy.  His P.R. Agency at the time was notorious for turning down interviews and keeping their talent out of the press and now you know why….some actors just aren’t “good at media interviews.”

BE VULNERABLE, BUT BE CAUTIOUS.  No one wants to see you as perfect.  Real people don’t relate to perfect people and that’s why it’s so important to be vulnerable but in the right way.

I’ve always loved the character of Indiana Jones and he’s a good example of an expert at what he did but was vulnerable.  In fact, the actor who portrayed him, Harrison Ford, has been great at choosing roles with characters with this quality. 

Being vulnerable makes people see that you’re a flawed human or even just like them, but…again, that doesn’t mean share the biggest and most embarrassing mistakes you’ve made that would undermine your credibility in your zone of genius or your brand. If it undermines your credibility then keep it locked in a vault.  It won’t help you, it will hurt you.

BE TRANSPARENT – JUST NOT ABOUT EVERYTHING.  Whaaaa?  You know how you have windows in your home and sometimes you close the blinds?  When the blinds are wide open then anyone walking by can see everything in the room, but there are times you need privacy and that’s why you have blinds.

Well, it’s the same thing with transparency.  I love when people let you see behind-the-scenes in their business and compare figures from one year to the next.  This is especially fantastic when the person doing that is someone who is in the business of helping others grow their brand and you can see how they did it.  It wasn’t overnight, but their steady effort produced the result you see now.  This is good transparency.

Now let’s talk about bad transparency.  This walks hand-in-hand with bad authenticity and bad vulnerability.  I’ve seen a couple of Influencers make this mistake.  They become so comfortable with their true authentic self and being vulnerable that they lose good judgement on when to close the blinds. Yikes! It’s often like seeing them wee bit “naked” and it’s uncomfortable because it’s just too personal.

And here’s the thing…it’s not that you might lose respect for them as a human (because it’s not about being judgemental).  You may still like them very much.  However, your respect them for them as a business person or brand ambassador is eroded.

So, remember, your tribe loves you when you’re authentic, vulnerable, and transparent.  It’s a big part of building your know, like, and trust factor. Just know when to close the blinds.

Now, are you ready to elevate your professional status from an expert to an authority with TV interviews? If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, my ‘Seen on TV’ programs will give you the exact tools to get you there. Your journey to landing your first talk show interview starts with my free training on how to do just that. 

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

If You Don’t Like What’s Being Said — Change the Conversation

“If you don’t like what’s being said — change the conversation.” ~Don Draper

I love this quote that I got from Don Draper, the genius ad exec in the TV show, Mad Men.

Take control of the narrative.

So many people don’t understand that they can actually control their interview conversation when they’re on a talk show.

You see, talk show producers are often overwhelmed and need help.  They love when they get that help from the experts that pitch them basically a pre-produced segment that all they have to do is tweak.

After pitching a show an awesome media hook and story angle that the producer says “yes” to, you want to then submit a script that has a suggested introduction, suggested questions, and suggested outro. 

Imagine being the producer who sees that you understand the anatomy of a segment. Wow! They’ll love you!

Also, once you know the flow of your segment, you understand how to pivot back to your messaging if the host goes down a cool rabbit hole because your info is awesome.

Hey, I believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview. 

My free training gives you the behind-the-scenes talk shows secrets you need to land your first TV interview including:

• What most people don’t know to do that kills their chances of getting interviews…

• How to master this one thing to get you an interview 90% of the time…

• The types of guests that talk show producers need to book on their daily shows…

• Ways to monetize your talk show interview that skyrocket your credibility and your business…

• Three things you must do once you book your interview so you don’t blow it…

It’s time you elevate your professional status from an expert to an authority with TV interviews.

If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, then check out my free training.

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Daily Talk Shows Need Expert Guests – That Could Mean You

Did you know that talk shows need experts every day for their programs?  It’s true.  Producers need experts just like you to fill hours of air time each day with great content for their programs that grab viewers to their shows  —  and that’s where YOU come in! 

But you may be thinking, “do I really have a story to share?”  Oh em gee! You have no idea how your special niche of knowledge can make a great talk show segment or interview. 

Experts in a myriad of niches get booked on talk shows every single day.  Just think about the problems you help your clients or customers solve with your service or product and then think about how many people you can help by sharing those the tips and solutions you’ve discovered.  By showcasing your knowledge on a talk show, viewers will be drawn to working with you!

Info-tainment is the Key. So many entrepreneurs, experts, and business owners think they don’t have the right credentials or experience to be an authority on a topic that producers would book on their show, but….you just need to be an expert in showing people what works, how to do it, and want to share it in a way that entertains viewers with news they can use.

I know and believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview.  My free training gives you the behind-the-scenes talk show secrets you need to land your first TV interview.

Now, talk show producers are looking for experts in the following areas (and others):

  • Speakers
  • Non-Fiction Book Authors
  • ​Life Coaches
  • Influencers
  • Beauty & Fashion
  • Chefs
  • Travel Experts & Bloggers
  • Animal Trainers
  • Real Estate Pros
  • Home & Interior Design
  • Home Improvement
  • Business Coaches
  • ​Finance Experts
  • Online Business Owners
  • Business & Success
  • Home Based Business
  • Course Creators
  • Health & Wellness
  • Medical Professionals
  • Chiropractors
  • Nutrition 
  • Fitness
  • ​Bloggers
  • ​And Many More… 

It’s time you elevate your professional status from an expert to an authority with TV interviews. If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, my ‘Seen on TV’ programs will give you the exact tools to get you there. Your journey to landing your first talk show interview starts with my free training on how to do just that. 

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

31 Press Release Story Angle Ideas to Promote Your Business

Some press releases practically “write themselves,” but the blank white page can be intimidating to say the least.  Here are 31 press release story angle ideas to promote your business and do you want to know the best place to start? You start with the word “why” as in WHY are you writing a press release?

There are many reasons for writing a press release so to make the brainstorming process easy, I’ve curated a brainstorming list of content ideas.  Once your ideas start flowing, writing your press release becomes easy.

Topics and Story Angle Ideas for Press Releases:

  1. Write a helpful blog post with free tips.
  2. Release an eBook, report, case study, or white paper.
  3. Use the ripped from a headlines trendy news story by offering related expert information.
  4. Launch a free training or webinar.
  5. Announce a local in-person event or workshop.
  6. Share an exciting client or customer testimonial in the form of an inspiring news story.
  7. Announce the publishing of  a unique video demonstration of your product or how-to video on YouTube.
  8. Warn against a negative trend you see in the your industry.
  9. Celebrate a positive trend you see in your industry.
  10. Announce appearances on TV, radio, podcast or speaking events (include the topic and some insider tips you’ll be sharing).
  11. Offer a giveaway or event tied to an outrageous , trending news sotry.
  12. Disproved a common myth related to your business with absolute authority.
  13. Hold a contest.
  14. Host a celebrity event, book signing, etc.
  15. Book a speaking engagement.
  16. Announce your podcast launch.
  17. Announce your YouTube channel launch.
  18. Create a scholarship for your online course.
  19. Create an industry-wide award ceremony.
  20. Take a stand on a newsworthy topic.
  21. Publicly challenge someone to something.
  22. Protest local anti-business legislation.
  23. Provide free consultations
  24. Attend a major conference or expo and report your view on an exciting presentation.
  25. Announce the launch of your affiliate program.
  26. Start a customer referral program.
  27. Announce your availability for certain work, such as consulting or public speaking.
  28. Launch a new website.
  29. Rent a newsworthy billboard in a highly visible place.
  30. Add a new bonus item that comes with your core product.
  31. Apply anything in this list to the root problem your product solves instead of the product itself.

Now, if you want to put your press release distribution on steroids, I’d love for you to schedule a “Get On TV” Coaching Call with me!  I have an “As Featured In” Guaranteed program where you can work with you directly to develop your unique media hook and story angle and then write your press release for you. 

But here’s the best part, your press release content is now 100% guaranteed to be featured in 100+ plus major Online TV Network Affiliate news outlets in 45 days or less including ABC, NBC, FOX, & more for improved SEO, increases traffic to your website, and shows anyone searching for your name and brand that you are newsworthy and have important information to share.

So whether you decide to write the press release yourself or work with me directly, the list above should get your little grey cells working on amazing ideas to get your product, service, or business the attention of the media!

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Before You Hit Record: Rules for Working with Animals and Children

Never Work with Animals or Children?

Before you hit record on your video session, I have a a couple of “rules” for working with animals and children. But, this also could be titled, “Video Recording Rules from a Crazy Cat Lady.”

Okay, I confess. Six years ago I was just one cat shy of being a “crazy cat lady.” I had four beautiful and loving cats. Sadly, that has changed and now, I only have one kitty.

A couple of years ago I was recording some videos in my living room “studio” and…forgot to sequester ALL the cats in another room before I started.

In the middle of a what I’m sure was a “purrfect take,” this one jumps on my lap (yes, the gorgeous red head in the photo). This was Phoebe. She was full of fun, whimsy, and made me laugh. And this would not be the only video recording she would photo bomb.

Yes, it’s a bit vexing when you have to re-record, but…I’m so glad I have some outtakes from these moments. You see, it never occurred to me that I would lose Phoebe two years later and very unexpectedly when she was only nine and a half (she had a brain tumor).

I miss her terribly and I’m grateful I have video (and photos) of these moments.

Now, there are a couple of things to learn from this and W.C. Fields said it best, “Never work with animals or children.” There are many reasons that this is a complicated scenario, but primarily they are scene stealers and completely unpredictable.

So, Rule #1 – Sequester kids and animals in another room (preferably with an adult supervisor for the kids) when recording video or doing Live interviews with TV programs via Skype or Zoom .

Rule #2 – Refer to Rule #1.

Seriously though, I have worked with animals and children many times in my career and the one thing that most people seem to forget is that animals are just that – animals! And…children are just that – children!

Animals have a limited amount of good takes during the day and then they are DONE. Even well trained animals have their limits.

Children are the same and remember, they are NOT mini-adults. Your best takes with kids will be the first two or three and then…they’re done.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen On TV’ Academy and, as Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook.

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

The Number One Secret to Landing a Talk Show Interview

Do you want to know the number one secret to landing a TV talk show interview? Well, you need to ask this question, “Ask not what a talk show can do your for you, but ask what you can do for a talk show!”

One of the biggest mistakes even awesome people make when they go to pitch a talk show is they think that the pitch is “all about them” and don’t understand that they need to think like a talk show producer.

In fact, it’s the number one reason that dreams of being a talk show guest are squashed because even the some of the best publicists that people hire to pitch producers do not understand this very important basic element that is the foundation of landing a talk show interview.

Hey, if you want to turn your dream into a reality then I’d love to share three of my biggest insider secrets to promoting your business on a TV Talk Show (even if you have no show biz connections).

I have a free training on how to land tv talk talk show interviews and my breakthrough video reveals…

  • What most people don’t know to do that kills their chances of getting interviews…
  • Learn how to master this one thing to get you an interview 90% of the time…
  • The types of guests that talk show producers need to book on their daily shows…
  • Ways to monetize your talk show interview that skyrocket your credibility and your business…
  • The three things you must do once you book your interview so you don’t blow it…

So I’d love for you take my free training and be on your way to landing your first talk show interview.

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Be Authentic – No One is More YOUer than YOU

The big word in personal branding is “authentic.” It is one of the most important characteristics that you need to be in all aspects of your business and brand — from your social media posts to your website to your emails.

Your clients and customers will buy from YOU because they feel like they know you when you’re authentic — a real person!

There is No Better You than YOU!

You’re not a poser or a pretender but someone to sit down and join for a cup of coffee.

Dr. Seuss has this adorable book titled, OH, THE PLACES YOU WILL GO, and I love this quote from the book, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

I think everyone should get this book because it sweetly tells it like it is on this roller coaster we call life. From soaring to high heights and seeing great sights to being left in a lurch on a prickle-ly perch, Dr. Seuss has a whimsical way to show us that life is full of ups and downs.

I got OH, THE PLACES YOU WILL GO for my nephew a few years ago because I wanted it to plant that seed in him to find the success living within. Imagine having that story read to you once a week and how the inspiration would grow and grow to pursue your dreams (and know that ups and downs are just part of the journey).

Dr. Seuss almost magically makes life’s challenging peaks and valleys feel like an adventure to expect and look forward to every day.

If you have kids, nieces, nephews, grandkids, and colleagues, this book is an inspiration to all.

Oh, the places YOU will go! Maybe it’s getting your story or zone of genius featured on TV. Let’s get you on a talk show to tell YOUR story.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

End of an Era: Alex Trebek Exits Jeopardy (and Our World)

It’s a sad day at the Sony Pictures lot, the U.S.A., and around the world.

If you’re a fan of JEOPARDY, then today is the end of an era. Alex Trebek, diagnosed with Stage IV Pancreatic Cancer in March 2019, has lost his valiant battle.

My mom was a faithful fan of this show (as are/were my wonderful aunts).

I’ll never forget my mom’s last week on this side of Heaven.

There was a crowd of us in her room at the hospital and she asked what time it was. It was 7:30pm. She said, “It’s time for Jeopardy.”

So, we turned the TV on and all we all watched the show together and played along.

It was only a few days later that we had to say goodbye to my mom forever.

When I started planning what her memorial service would be, I came up with the idea to turn her life into a theme game of Jeopardy.

I came up with categories like:

  1. Judy Schwab – The Early Years
  2. An Enterprising Woman
  3. Pastimes and Potpourri

One of the “Clues” under Pastimes and Potpouri was, “This television program ran in repeats on the Game Show network and in daily syndication. Never call Judy while this show is on the air.”

The Answer? “Jeopardy.” of course.

My brother, John, and niece, Lydia, were the “contestants” as we made our way through the Jeopardy styled board that shared my mom’s amazing life. (I played the role of Host – aka Alex T).

So Alex Trebek has been a part of my family for some time.

It’s sad that this is not just the end of an era, but the circle of life.

For everything, there is a season, and a time for every purpose under heaven. A time to be born. A time to die. A time to plant and a time to uproot. (Ecclesiastes 3:2).

This verse weighed on my heart during mom’s final days and it seems appropriate for today.

Alex’s final shows will run through December 25th.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

Three Key Reasons You Need Media Coaching for Talk Show Interviews

Can we talk about why you need media coaching for TV interviews? If you’re an online-entrepreneur, expert, influencer, or non-fiction book author and you or your publicist have booked a coveted TV interview to promote your brand, product, or service, there is one thing you do not want to do….you do NOT want to blow your credibility by blowing your interview so you definitely need media coaching.

Now this is where most publicists will just drop you into the deep end and say, “swim!” or maybe they only help you from a publicist’s point of view to prepare you for your interview. But here’s what you need — a talk show producer’s perspective to coach you on how not to blow your big break! 

Here’s why – you see, when television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds you’re on the aire and that judgment is finalized largely within 30 seconds.  

You only have ONE chance to get it right when it comes to your talk show appearance and that’s why you need Media Coaching.

Here are three key things you need to know:

1. Experts Make Interviewing Look Easy. But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.

​2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish. 

3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview.

Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light for the camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless.

When I work with experts and clients to prepare for them for their talk show interviews, I see things they’re not aware of or I know how to make tweaks to fine tune and polish their on-camera delivery. Sort of like how Golf pros have coaches to perfect their game – I work in a similar way.

My client’s crush their interviews with media coaching. In fact, here’s what my client, Dan Henry, author of the Wall Street Journal best seller, Digital Millionaire Secrets, had to say, “Marianne is a producer, not a publicist. She knows what it’s like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it — absolutely everything.”

So, if you’ve booked a talk show interview or want to find out more about how I work with clients, please reach out to me on Instagram or Facebook!

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

How to Shoot & Edit an “Event Highlights Video” Part Two: Editing the Video

PART TWO:  EDITING YOUR VIDEO (WITH MY iPad):

In Part One of How to Shoot and Edit an “Events Highlights Video,” I showed you the “wizard behind the curtain” to share my basic process on producing an event video. And now, I’m doing the same thing for editing the footage into an event highlights video. This method is great for documenting your business events (or life events).

Let’s take another look at the FHL 2020 Highlights Video.

FHL 2020 Video Highlights Video

The reason my FHL Video Highlights video “moves” is because I actually used 77 different shots in a 2:30 minute video.

I used a $30 editing app, LUMA FUSION, on my iPad to edit most videos. If you’re using a laptop, CAMTASIA, is a great program with an awesome online tutorial.

1. Transfer video and photos to edit system.  I used the AIR DROP feature on my iPhone to quickly transfer my video and photos to my iPad so I could edit it. Last year, I edited a shorter video using a $15 app, VIDEORAMA, on my iPhone (So you can edit without an iPad – I just like the larger “canvas” and addditional features with my iPad).

2. The music drives the video.  I like editing to music for a highlights reel, so I grabbed a music track from iMovie trailers. Make sure you use music that you have permission to use if you’re posting it online.

3. Tell a “visual story” about the event.  Now, think of how you want to open your story and the story you want to tell.  I used establishing shots of FHL (Funnel Hacking Live) and then I thought of key events to capture: First, people flooding into to the event; Second, inside the first moments of the event that “told the story;” Third, the Super Power Happy Hour; Fourth, Dinners with my mastermind friends, Etc.

4. Keep it simple. Less is more.  Trim the footage down when the shot is too long.  There are only a few shots that I let linger on my video.

5.  Just start adding footage and play around.  The thing I love about linear editing is that you can move shots around so easily.  You can reorder you video shots, cut out what’s not working, and easily review it.

6.  Understand that editing takes time!  Generally plan on one hour for every one minute of video when you’re changing your shots every three to five seconds.  For my video that was 2:30 minutes with a FAST CUT EDITING STYLE? I spent five to six HOURS pulling that together.

I have over twenty years of experience putting together edit plans and supervising professional edits, so when you’re starting out, it may take longer. 

So it all starts with production and capturing great video and b-roll shots to tell your story.  You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.

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Now you know my process, I’d love for you to let me know your biggest takeaway tips here!

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