Turning your mess into your message can either be really easy or it can be super difficult depending on your story, your brand, or your profession. Let’s start with a couple of easy examples.
If you’re a fitness expert like Kaelin Tuell (@ladyboss) who you lost 65 pounds and now teaches others how to do the same, your mess of being overweight and how you solved it is a golden ticket to marketing success. You are your own testimonial and other people struggling with weight issues will be able to relate to you and be inspired by you.
If you’re a former drug addict and now a multi-millionaire like Grant Cardone (@GrantCardone), your mess inspires people from almost all circumstances because you see how you can hit rock bottom in your life and turn it around to 10x your success.
For most of us, though, we feel like our “mess” isn’t big enough or dramatic enough to move our tribe or our ideal clients, but that’s where you’re wrong. Your “mess” is YOUR struggle and sharing bits of that struggle so that people understand you didn’t come out of the womb as the successful person you are, but you worked to get there and you’re just where they used to be, but you worked hard to achieve your goals. Or, it’s how you helped others overcome their mess. This will allow them to relate to you as a “real person,” endear themselves to you and they’ll respect and trust you because you shared your struggle.
Now, there is a fine line in how sharing your mess and your struggle that you don’t want to cross versus over-sharing and providing too much information that undermines your authority as an expert. Perhaps your struggle was working 60-to-80 hour work weeks for years, sacrificing your social life so that you could be a high performer in your industry and the good, bad, and ugly lessons you learned along the way. Also, if you’re sharing the mess of people you helped, ALWAYS get permission and/or change the names “to protect the innocent.”
You see, when most people watch Olympians compete, they never think about the thousands of hours of training and sacrifice that Gabby Douglas (@GabbyCVDouglas) put into a two-minute gymnastic routine or what it took for Michael Phelps (@M_Phelps00) to break records in swimming. That’s why you need to share your struggle and that’s why the producers of the Olympics provide a back-story video feature when you watch the broadcast of the event so that the audience sees and understands the struggle (and sometimes the mess) that the athlete overcame to get there. They weren’t born champions. They worked very hard to become champions. And now the NBC-TV audience is engaged in the story and have a new respect for the athlete.
So start thinking how to turn your “mess” into your message. What obstacles have you overcome? Lack of money? Lack of education? Lack of physical ability? Lack of support from your family and friends? Share your struggle, unpack how you overcame the odds that were stacked against you, and you’ll earn the trust of your tribe.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!
Copyright © 2019 by Marianne Schwab. All Rights Reserved.