“If you don’t like what’s being said — change the conversation.” ~Don Draper
I love this quote that I got from Don Draper, the genius ad exec in the TV show, Mad Men.
Take control of the narrative.
So many people don’t understand that they can actually control their interview conversation when they’re on a talk show.
You see, talk show producers are often overwhelmed and need help. They love when they get that help from the experts that pitch them basically a pre-produced segment that all they have to do is tweak.
After pitching a show an awesome media hook and story angle that the producer says “yes” to, you want to then submit a script that has a suggested introduction, suggested questions, and suggested outro.
Imagine being the producer who sees that you understand the anatomy of a segment. Wow! They’ll love you!
Also, once you know the flow of your segment, you understand how to pivot back to your messaging if the host goes down a cool rabbit hole because your info is awesome.
Hey, I believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview.
My free training gives you the behind-the-scenes talk shows secrets you need to land your first TV interview including:
• What most people don’t know to do that kills their chances of getting interviews…
• How to master this one thing to get you an interview 90% of the time…
• The types of guests that talk show producers need to book on their daily shows…
• Ways to monetize your talk show interview that skyrocket your credibility and your business…
• Three things you must do once you book your interview so you don’t blow it…
It’s time you elevate your professional status from an expert to an authority with TV interviews.
If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, then check out my free training.
Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.
Did you know that talk shows need experts every day for their programs? It’s true. Producers need experts just like you to fill hours of air time each day with great content for their programs that grab viewers to their shows — and that’s where YOU come in!
But you may be thinking, “do I really have a story to share?” Oh em gee! You have no idea how your special niche of knowledge can make a great talk show segment or interview.
Experts in a myriad of niches get booked on talk shows every single day. Just think about the problems you help your clients or customers solve with your service or product and then think about how many people you can help by sharing those the tips and solutions you’ve discovered. By showcasing your knowledge on a talk show, viewers will be drawn to working with you!
Info-tainment is the Key. So many entrepreneurs, experts, and business owners think they don’t have the right credentials or experience to be an authority on a topic that producers would book on their show, but….you just need to be an expert in showing people what works, how to do it, and want to share it in a way that entertains viewers with news they can use.
I know and believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview. My free training gives you the behind-the-scenes talk show secrets you need to land your first TV interview.
Now, talk show producers are looking for experts in the following areas (and others):
Speakers
Non-Fiction Book Authors
Life Coaches
Influencers
Beauty & Fashion
Chefs
Travel Experts & Bloggers
Animal Trainers
Real Estate Pros
Home & Interior Design
Home Improvement
Business Coaches
Finance Experts
Online Business Owners
Business & Success
Home Based Business
Course Creators
Health & Wellness
Medical Professionals
Chiropractors
Nutrition
Fitness
Bloggers
And Many More…
It’s time you elevate your professional status from an expert to an authority with TV interviews. If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, my ‘Seen on TV’ programs will give you the exact tools to get you there. Your journey to landing your first talk show interview starts with my free training on how to do just that.
Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.
Can we talk about why you need media coaching for TV interviews? If you’re an online-entrepreneur, expert, influencer, or non-fiction book author and you or your publicist have booked a coveted TV interview to promote your brand, product, or service, there is one thing you do not want to do….you do NOT want to blow your credibility by blowing your interview so you definitely need media coaching.
Now this is where most publicists will just drop you into the deep end and say, “swim!” or maybe they only help you from a publicist’s point of view to prepare you for your interview. But here’s what you need — a talk show producer’s perspective to coach you on how not to blow your big break!
Here’s why – you see, when television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds you’re on the aire and that judgment is finalized largely within 30 seconds.
You only have ONE chance to get it right when it comes to your talk show appearance and that’s why you need Media Coaching.
Here are three key things you need to know:
1. Experts Make Interviewing Look Easy. But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.
2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish.
3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview.
Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light for the camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless.
When I work with experts and clients to prepare for them for their talk show interviews, I see things they’re not aware of or I know how to make tweaks to fine tune and polish their on-camera delivery. Sort of like how Golf pros have coaches to perfect their game – I work in a similar way.
My client’s crush their interviews with media coaching. In fact, here’s what my client, Dan Henry, author of the Wall Street Journal best seller, Digital Millionaire Secrets, had to say, “Marianne is a producer, not a publicist. She knows what it’s like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it — absolutely everything.”
So, if you’ve booked a talk show interview or want to find out more about how I work with clients, please reach out to me on Instagram or Facebook!
Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
In Part One of How to Shoot and Edit an “Events Highlights Video,” I showed you the “wizard behind the curtain” to share my basic process on producing an event video. And now, I’m doing the same thing for editing the footage into an event highlights video. This method is great for documenting your business events (or life events).
Let’s take another look at the FHL 2020 Highlights Video.
FHL 2020 Video Highlights Video
The reason my FHL Video Highlights video “moves” is because I actually used 77 different shots in a 2:30 minute video.
I used a $30 editing app, LUMA FUSION, on my iPad to edit most videos. If you’re using a laptop, CAMTASIA, is a great program with an awesome online tutorial.
1. Transfer video and photos to edit system. I used the AIR DROP feature on my iPhone to quickly transfer my video and photos to my iPad so I could edit it. Last year, I edited a shorter video using a $15 app, VIDEORAMA, on my iPhone (So you can edit without an iPad – I just like the larger “canvas” and addditional features with my iPad).
2. The music drives the video. I like editing to music for a highlights reel, so I grabbed a music track from iMovie trailers. Make sure you use music that you have permission to use if you’re posting it online.
3. Tell a “visual story” about the event. Now, think of how you want to open your story and the story you want to tell. I used establishing shots of FHL (Funnel Hacking Live) and then I thought of key events to capture: First, people flooding into to the event; Second, inside the first moments of the event that “told the story;” Third, the Super Power Happy Hour; Fourth, Dinners with my mastermind friends, Etc.
4. Keep it simple. Less is more. Trim the footage down when the shot is too long. There are only a few shots that I let linger on my video.
5. Just start adding footage and play around. The thing I love about linear editing is that you can move shots around so easily. You can reorder you video shots, cut out what’s not working, and easily review it.
6. Understand that editing takes time! Generally plan on one hour for every one minute of video when you’re changing your shots every three to five seconds. For my video that was 2:30 minutes with a FAST CUT EDITING STYLE? I spent five to six HOURS pulling that together.
I have over twenty years of experience putting together edit plans and supervising professional edits, so when you’re starting out, it may take longer.
So it all starts with production and capturing great video and b-roll shots to tell your story. You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.
If you haven’t subscribed to my YouTube Channel, do that now because I have some content you don’t want to miss.
Now you know my process, I’d love for you to let me know your biggest takeaway tips here!
Would you like to know how to shoot and edit an “Event Highlights Reel” for your next event or speaking engagement? Well, I want to share my process to make this simple.
I recently attended one of my favorite businesses conferences of the year, Funnel Hacking Live (or FHL 2020). FHL is not your typical marketing event. It’s not a boring, stuffy conference, but a learning festival with the most positive digital marketers and entrepreneurs you’ll ever meet.
This was my second year attending FHL and I just loved producing this highlights video of my amazing week in Nashville with the some of the most “awesomest” people on the planet.
To get the most out of this blog post, please watch the video below. It’s short. It’s fun. And my tips will make a LOT more sense if you watch this first, okay? Push the “play button.”
FHL 2020 Video Highlights Video
PART ONE: VIDEO PRODUCTION (WITH MY iPHONE):
I’m pulling back the “wizard behind the curtain” to share my basic process on producing an event video (and how I edit the footage into an event highlights video). This method is great for documenting your business events (or life events).
CAMERA EQUIPMENT NEEDED: A smartphone is a great tool for shooting high quality video these days. In fact, you really don’t need a “fancy” camera. I shot the video above entirely on my iPhone 6S Plus (yeah, I know, it’s not the latest model, but that’s sort of the point) and then I edited the video on my iPad. These are the basics and in this two part blog post, I’ll be sharing links to easy and inexpensive tools that I used.
VIDEO PRODUCTION – MY SIX SECRETS OF GETTING GREAT FOOTAGE: When I’m at an event with my iPhone camera, I’m like a kid in a candy shot. I’m constantly seeing cool b-roll shots that will make video magic and here are six of my tips to seeing the event through “my lens.”
1. Capturing establishing shots are key to your video story. When you see a sign, capture it on video. These make great establishing shots and can help tell your story or move it along. Use some fun “fun camera moves” like start wide and move into the sign.
Don’t stand in front of the sign, but shoot from the left side of it to capture the angle.
If you do stand in front of it, capture a straight shot of the sign and then tilt the camera up to to the left and then back to the right and back again. You’ll see I see this “camera move” in several shots in my video that I have shared below.
Capture signs at the event to use as establishing shots or to move your visual story along.
2. Your video b-roll doesn’t need to be long. If it’s only 5 seconds of video, it may be usable. Most of my highlights video b-roll came from shots are not longer than :10-:12 seconds so it’s about capturing magic MOMENTS.
Fugetek Selfie Stick & Tripod (Left) (Integrated, Portable All-In-One Professional, Heavy Duty Aluminum, Lightweight, Bluetooth Remote For Apple & Android Devices, Non Skid Tripod Feet, Extends To 51″).
3. Use a selfie-stick tripod when you’re shooting video. This inexpensive ($18-$22) piece of equipment from Fugetek that I got at Amazon Prime is multi-purposeful -you can use it to steady your camera when you’re shooting b-roll, you can use it take selfie videos/photos, and you can use it as a tripod (it extends to over four feet) and shoot stand-up videos or interviews.
Instead of taking a “Selfie Photo” take a “Selfie Video.” When you have your shot set for your selfie, wave for part of the shot and then just POSE like you’d pose for a selfie. You can later capture the POSE as a still shot from the video and you have your selfie photo. You can see I used this tip a lot in my video. This tip is gold.
4. Get a good microphone to capture interviews. People will watch bad video, but they’ll ditch a video with bad audio. You don’t have to spend a fortune either and you can get a Dual Lavalier Microphone for under $40 or invest in a wireless microphone (that’ll set you back around $200). If you’re recording interviews or want to capture good event audio, defintely invest in a lavalier mic to record the best quality sound. Otherwise, your audio will s*ck.
5. Add pizazz with fun video features. When you’re capturing video, don’t forget to use fun features like TIME LAPSE on your video settings. Do be sure you capture at least :03 seconds of footage. That doesn’t mean you count to three, but that you count to 15 s-l-o-w-l-y while you’re rolling so that you have a good piece of video to use. You do this even longer! These are great for crowd shots.
6. It’s okay to add some still photos to your video. You can incorporate still shots in your video like I did but use an edit “move” or transition when you use them. Most simple edit programs have this feature but don’t make the “Homer Simpson Method” mistake of using on “Star Wipe” & “Star Wipe” Transitions. I address editing techniques in Part Two: Editing Your Video.
So it all starts with production and capturing great video and b-roll shots to tell your story. You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.
If you haven’t subscribed to my YouTube Channel, do that now because I have some content you don’t want to miss.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with TV Interviews . I can’t wait to connect with you there.
Most people may think that to be a good writer, you need to WRITE a lot and that is true. There’s nothing like exercising your writing muscle to fine tune your talent and skill.
Most people may think that to be a good writer, you need to WRITE a lot and that is true. There’s nothing like exercising your writing muscle to fine tune your talent and skill.
However, I’ve been listening to “High Performance Habits” by BrendonBurchand on Audible and he talks about how he learned how to write and said, “If you want to be a good writer, you need to READ a LOT.” This really resonated with me because I when I was 25, and was starting my journey and education as a TV producer and content creator, I realized that I had not seen a LOT of the movie classics like “North by Northwest” or anything directed by Hitchcock and a list of 100 others. I was living in New York City at the time and decided to make it my mission to remedy this.
Now, even though I could have rented a lot of the classics, I decided I wanted to see them in the way they were meant to be seen….projected in the movie theater and the Regency Theater by Lincoln Center was the perfect place to do just that. The Regency would have wonderful themed movie series featuring Jimmy Stewart, Cary Grant, Myrna Loy, Marilyn Monroe, Alfred Hitchcock, and so many more (and they were all DOUBLE features). The movies changed every two-to-three days so I’d purchase the series pass and proceed to spend three nights a week being transported in a Hollywood time machine of sorts, catching up on the most famous films ever produced.
This was not just entertaining, but very educational and by the time I turned 26, I had screened over 300 movies (classics and lesser-known films) in one year. Almost through “osmosis,” I was absorbing how to structure a story, write good dialogue, and frame a shot and had assimilated a visceral talent for good storytelling since I had studied the masters.
How do artists learn to paint? They study the masters. How do writers learn to write? They study the masters (like Brendon suggests). And how do you learn how to make videos that work? You study the masters.
I certainly honed my storytelling skills by watching classic films (when studios were run by creatives instead of MBAs). But this is a hack that I’ve also used for learning how to create marketing videos for my website, sales funnels, and social media outreach as well, and then merged it with everything I’ve learned as a former network TV talk show producer (where I have also studied colleagues I admire to fine tune my skills).
So, study the people who doing video marketing well. And study the people who aren’t doing well. Watch their videos and master classes. This is not the entire approach to honing your video marketing skills, but it is a very necessary use of your time as you navigate these waters. You see what to do and say and what NOT to do and say. In fact, some of the most powerful lessons come from watching really bad videos or people doing it really badly. This isn’t meant to be snarky, but that we learn more from mistakes than we do from flawless examples.
Now, I have a special invitation for you today to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!
Marianne Schwab is the author of The Insider’s Guide to Media Training
and, as a Content Creation Strategist, she is the go-to broadcast
media expert to show you how to get booked on TV and ace your on-camera
interview. Her producer credits include Live with Regis &
Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich
& Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
The unknown can certainly be scary, but you know what? Once you actually do the thing you fear (like learning to drive a car, learning a new software program, or even making your video), you realize that the “thought or fear” of doing “the thing” was keeping you from doing “a thing” that is now almost second nature.
Why do we put off learning and sometimes even “fear” it? I am not sure if I have an answer for that one, but I do know that I certainly do it especially when it comes to keeping on top of the latest technology, social media tools, and even learning how to use new video production equipment. At first, I fight it, then I force myself to learn it, and then I wonder, WHY did I procrastinate and wait so long to learn something that helps me so much.
I’ve been listening to High Performance Habits written by Brendon Burchard, a very well-known high-performance coach, and he shares about his experience of learning to create and produce his own videos. He knew nothing about producing videos or being on-camera but knew that he needed to learn how to master this skill to advance his business. He started making videos a little over ten years ago when YouTube was basically in its infancy, and now his videos have millions of views and he’s built a multi-million dollar business as a result because he’s been able to reach an audience he wanted to serve.
Brendon faced his fear of being on camera, mastered the skills needed to produce high-quality videos, and now, he is respected around the world for the high-performance brand he has created. Do the thing you fear, and the death of fear is certain.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there
Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
Turning your mess into your message can either be really easy or it can be super difficult depending on your story, your brand, or your profession. Let’s start with a couple of easy examples.
Turn Your Mess into Your Message.
If you’re a fitness expert like Kaelin Tuell (@ladyboss) who you lost 65 pounds and now teaches others how to do the same, your mess of being overweight and how you solved it is a golden ticket to marketing success. You are your own testimonial and other people struggling with weight issues will be able to relate to you and be inspired by you.
If you’re a former drug addict and now a multi-millionaire like Grant Cardone (@GrantCardone), your mess inspires people from almost all circumstances because you see how you can hit rock bottom in your life and turn it around to 10x your success.
For most of us, though, we feel like our “mess” isn’t big enough or dramatic enough to move our tribe or our ideal clients, but that’s where you’re wrong. Your “mess” is YOUR struggle and sharing bits of that struggle so that people understand you didn’t come out of the womb as the successful person you are, but you worked to get there and you’re just where they used to be, but you worked hard to achieve your goals. Or, it’s how you helped others overcome their mess. This will allow them to relate to you as a “real person,” endear themselves to you and they’ll respect and trust you because you shared your struggle.
Now, there is a fine line in how sharing your mess and your struggle that you don’t want to cross versus over-sharing and providing too much information that undermines your authority as an expert. Perhaps your struggle was working 60-to-80 hour work weeks for years, sacrificing your social life so that you could be a high performer in your industry and the good, bad, and ugly lessons you learned along the way. Also, if you’re sharing the mess of people you helped, ALWAYS get permission and/or change the names “to protect the innocent.”
You see, when most people watch Olympians compete, they never think about the thousands of hours of training and sacrifice that Gabby Douglas (@GabbyCVDouglas) put into a two-minute gymnastic routine or what it took for Michael Phelps (@M_Phelps00) to break records in swimming. That’s why you need to share your struggle and that’s why the producers of the Olympics provide a back-story video feature when you watch the broadcast of the event so that the audience sees and understands the struggle (and sometimes the mess) that the athlete overcame to get there. They weren’t born champions. They worked very hard to become champions. And now the NBC-TV audience is engaged in the story and have a new respect for the athlete.
So start thinking how to turn your “mess” into your message. What obstacles have you overcome? Lack of money? Lack of education? Lack of physical ability? Lack of support from your family and friends? Share your struggle, unpack how you overcame the odds that were stacked against you, and you’ll earn the trust of your tribe.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!
Video marketing can be incredibly valuable. However, what do the numbers say? Here are stats about video marketing, distribution, viewership and the approach. The numbers tell the story.
Did you know that around the globe, 52% of marketers name video as the type of content with the best ROI.
Also, according to Cisco, 72% of mobile traffic will be online video content by 2019.
But that’s not all, because the top 5% of videos retain an average of 77% of viewers until the end of the video. For reference, the average video only retains 37% of viewers for the full duration.
Here are more powerful statistics about video marketing that you should not ignore:
65% of video viewers watch more than 75% of their selected video.•
Videos increase brand association by 139%.•
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading that same message in text.
Using the word “video” in an email subject line boosts the open rates by 19%.•
Roughly 1/3 of all time online is spent viewing and sharing videos.•
Blog posts incorporating video attract 3 times as many inbound links as blog posts without video.•
More video content is uploaded online in 30 days than the major U.S. television networks have created in 30 years.
Info Courtesy of BluLeadz
Hey, I have a special invitation for you to join me and my group of positive minded people in my Facebook Group to Grow Your Business with Video. I look forward to engaging with you there!
I don’t necessarily think that ALL good ideas start as bad ideas as Steven Spielberg has been quoted as saying about the creative process, but I do firmly believe that a “bad idea” can give birth to a GOOD idea (even a GREAT idea) through the brainstorming process.
Years ago when I was a producer at ABC-TV in Los Angeles, I was in a
pitch meeting for a sweeps period for a show where I was working as a
Segment Producer. In a pitch meeting, all the producers show up with
ideas for content for the show. It could be a how-to segment idea,
fashion or home makeover concept (like how to makeover your living room
without spending a dime), etc. Well, when my turn came up, I pitched an
idea for a segment that was immediately shot down. I don’t remember the
idea, but I do remember that another producer, Sue, said “No, not that
idea, but what about “this?” Well, everyone LOVED “her idea” and I was
quick to understand that she never would have thought of her GOOD idea
had I not pitched out my BAD idea first.
Marianne Schwab and Don Henley on the set of ABC-TV’s “Home Show.”
Remember, creating content is a process and don’t rule out bad ideas at first because you never know where they’ll take you and if you didn’t have that BAD idea FIRST, you NEVER would come up with the GOOD IDEA that is a game changer!
Hey, I have a special invitation for you today. Please join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video . I can’t wait to connect with you there!
MarianneSchwabLive 