Publicity Secrets – MarianneSchwabLive

Olivia Newton-John – Remembering Our “Special Day” on the Set in Hollywood

(August 8, 2022) I was so sad to hear today that the world has lost another icon of music and films, Olivia Newton-John.

I was thinking of some recent interviews that I had watched of her when I remembered….

I almost forgot that I interviewed her back in the late 90’s.

I was hired to produce behind-the-scenes (BTS) video (and an interview with Olivia) at a Hollywood studio where she was making a commercial for Panasonic Australia – oh, and a chimpanzee was involved.

The commercial was being directed by Herb Ritts, a brilliant and legendary photographer, who sadly passed away in 2002.

We had set the lights up for an interview in Olivia’s trailer/dressing room, but Herb nixed it and insisted we use the natural light outside, but…

The sun was bright and Olivia was squinting so…

I offered her my $5 sun glasses, but….

Herb didn’t like that idea/look and handed her a pair of Ray Bans (my sunglasses actually looked similar but without the fancy label.)

I have a short clip of the BTS on my old CMP Media Cafe corporate highlights reel (and you can see Herb Ritts, too). It’s at 5:50 into the video and I love that she says, “It’s VHS compatible.” A classic!

She’s featured in a few other short clips throughout the video and I found this shot of the interview (she’s actually talking to me and I’m off camera).

I’m so honored and grateful to have worked with her … for a day.

Olivia had a spectacular career and like most humans, a life with many ups and downs.

May she rest in peace after a long and courageous battle with cancer.

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

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Daily Talk Shows Need Expert Guests – That Could Mean You

Did you know that talk shows need experts every day for their programs? It’s true. Producers need experts just like you to fill hours of air time each day with great content for their programs that grab viewers to their shows — and that’s where YOU come in!

But you may be thinking, “do I really have a story to share?” Oh em gee! You have no idea how your special niche of knowledge can make a great talk show segment or interview.

Experts in a myriad of niches get booked on talk shows every single day. Just think about the problems you help your clients or customers solve with your service or product and then think about how many people you can help by sharing those the tips and solutions you’ve discovered. By showcasing your knowledge on a talk show, viewers will be drawn to working with you!

Info-tainment is the Key. So many entrepreneurs, experts, and business owners think they don’t have the right credentials or experience to be an authority on a topic that producers would book on their show, but….you just need to be an expert in showing people what works, how to do it, and want to share it in a way that entertains viewers with news they can use.

I know and believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview. My free training gives you the behind-the-scenes talk show secrets you need to land your first TV interview.

Now, talk show producers are looking for experts in the following areas (and others):

Speakers
Non-Fiction Book Authors
Life Coaches
Influencers
Beauty & Fashion
Chefs
Travel Experts & Bloggers
Animal Trainers
Real Estate Pros
Home & Interior Design
Home Improvement
Business Coaches
Finance Experts
Online Business Owners
Business & Success
Home Based Business
Course Creators
Health & Wellness
Medical Professionals
Chiropractors
Nutrition
Fitness
Bloggers
And Many More…

It’s time you elevate your professional status from an expert to an authority with TV interviews. If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, my ‘Seen on TV’ programs will give you the exact tools to get you there. Your journey to landing your first talk show interview starts with my free training on how to do just that.

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The Number One Secret to Landing a Talk Show Interview

Do you want to know the number one secret to landing a TV talk show interview? Well, you need to ask this question, “Ask not what a talk show can do your for you, but ask what you can do for a talk show!”

One of the biggest mistakes even awesome people make when they go to pitch a talk show is they think that the pitch is “all about them” and don’t understand that they need to think like a talk show producer.

In fact, it’s the number one reason that dreams of being a talk show guest are squashed because even the some of the best publicists that people hire to pitch producers do not understand this very important basic element that is the foundation of landing a talk show interview.

Hey, if you want to turn your dream into a reality then I’d love to share three of my biggest insider secrets to promoting your business on a TV Talk Show (even if you have no show biz connections).

I have a free training on how to land tv talk talk show interviews and my breakthrough video reveals…

What most people don’t know to do that kills their chances of getting interviews…
Learn how to master this one thing to get you an interview 90% of the time…
The types of guests that talk show producers need to book on their daily shows…
Ways to monetize your talk show interview that skyrocket your credibility and your business…
The three things you must do once you book your interview so you don’t blow it…

So I’d love for you take my free training and be on your way to landing your first talk show interview.

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Be Authentic – No One is More YOUer than YOU

The big word in personal branding is “authentic.” It is one of the most important characteristics that you need to be in all aspects of your business and brand — from your social media posts to your website to your emails.

Your clients and customers will buy from YOU because they feel like they know you when you’re authentic — a real person!

There is No Better You than YOU!

You’re not a poser or a pretender but someone to sit down and join for a cup of coffee.

Dr. Seuss has this adorable book titled, OH, THE PLACES YOU WILL GO, and I love this quote from the book, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

I think everyone should get this book because it sweetly tells it like it is on this roller coaster we call life. From soaring to high heights and seeing great sights to being left in a lurch on a prickle-ly perch, Dr. Seuss has a whimsical way to show us that life is full of ups and downs.

I got OH, THE PLACES YOU WILL GO for my nephew a few years ago because I wanted it to plant that seed in him to find the success living within. Imagine having that story read to you once a week and how the inspiration would grow and grow to pursue your dreams (and know that ups and downs are just part of the journey).

Dr. Seuss almost magically makes life’s challenging peaks and valleys feel like an adventure to expect and look forward to every day.

If you have kids, nieces, nephews, grandkids, and colleagues, this book is an inspiration to all.

Oh, the places YOU will go! Maybe it’s getting your story or zone of genius featured on TV. Let’s get you on a talk show to tell YOUR story.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Crack the Code on How to Get Booked on Talk Shows and Local TV News

Have you ever wondered how to get booked on a TV talk show or news program to promote your non-fiction book, product, brand, or business? Well, Stephanie Chandler of the Non-Fiction Authors Association will interview me on Jan. 30th at 10am PT / 1pm ET and I will spill the beans on insider secrets so you can crack the code.

As a former network TV talk show producer, you’ll get access “inside my brain” and learn how a producer thinks so that you understand how to create a pitch that gets attention and gets results. Here’s How to Participate: Live access to this teleseminar is FREE for the Nonfiction Authors Association (NFAA) community. Not a member yet? No problem. If you’re not yet a member of NFAA and you’d like to participate in this teleseminar, please join NFAA (for free) at this link: https://nonfictionauthorsassociation.com/join/

As a Basic NFAA member (free) or as a subscribing member, you will receive a complimentary member profile and dial-in information is listed on the member home page: https://nonfictionauthorsassociation.com/members-home-page/

Access to teleseminar event recordings are also one of NFAA’s most popular membership benefits (in case you’re not able to join us LIVE on Jan. 30th).

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Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.