If You Don’t Like What’s Being Said — Change the Conversation

“If you don’t like what’s being said — change the conversation.” ~Don Draper

I love this quote that I got from Don Draper, the genius ad exec in the TV show, Mad Men.

Take control of the narrative.

So many people don’t understand that they can actually control their interview conversation when they’re on a talk show.

You see, talk show producers are often overwhelmed and need help.  They love when they get that help from the experts that pitch them basically a pre-produced segment that all they have to do is tweak.

After pitching a show an awesome media hook and story angle that the producer says “yes” to, you want to then submit a script that has a suggested introduction, suggested questions, and suggested outro. 

Imagine being the producer who sees that you understand the anatomy of a segment. Wow! They’ll love you!

Also, once you know the flow of your segment, you understand how to pivot back to your messaging if the host goes down a cool rabbit hole because your info is awesome.

Hey, I believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview. 

My free training gives you the behind-the-scenes talk shows secrets you need to land your first TV interview including:

• What most people don’t know to do that kills their chances of getting interviews…

• How to master this one thing to get you an interview 90% of the time…

• The types of guests that talk show producers need to book on their daily shows…

• Ways to monetize your talk show interview that skyrocket your credibility and your business…

• Three things you must do once you book your interview so you don’t blow it…

It’s time you elevate your professional status from an expert to an authority with TV interviews.

If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, then check out my free training.

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Daily Talk Shows Need Expert Guests – That Could Mean You

Did you know that talk shows need experts every day for their programs?  It’s true.  Producers need experts just like you to fill hours of air time each day with great content for their programs that grab viewers to their shows  —  and that’s where YOU come in! 

But you may be thinking, “do I really have a story to share?”  Oh em gee! You have no idea how your special niche of knowledge can make a great talk show segment or interview. 

Experts in a myriad of niches get booked on talk shows every single day.  Just think about the problems you help your clients or customers solve with your service or product and then think about how many people you can help by sharing those the tips and solutions you’ve discovered.  By showcasing your knowledge on a talk show, viewers will be drawn to working with you!

Info-tainment is the Key. So many entrepreneurs, experts, and business owners think they don’t have the right credentials or experience to be an authority on a topic that producers would book on their show, but….you just need to be an expert in showing people what works, how to do it, and want to share it in a way that entertains viewers with news they can use.

I know and believe that you definitely have an amazing message inside of you to share, but just don’t know how to tap into it to turn your message into a “news you can use” TV interview.  My free training gives you the behind-the-scenes talk show secrets you need to land your first TV interview.

Now, talk show producers are looking for experts in the following areas (and others):

  • Speakers
  • Non-Fiction Book Authors
  • ​Life Coaches
  • Influencers
  • Beauty & Fashion
  • Chefs
  • Travel Experts & Bloggers
  • Animal Trainers
  • Real Estate Pros
  • Home & Interior Design
  • Home Improvement
  • Business Coaches
  • ​Finance Experts
  • Online Business Owners
  • Business & Success
  • Home Based Business
  • Course Creators
  • Health & Wellness
  • Medical Professionals
  • Chiropractors
  • Nutrition 
  • Fitness
  • ​Bloggers
  • ​And Many More… 

It’s time you elevate your professional status from an expert to an authority with TV interviews. If you’re excited to tell your story or share your zone of genius with TV viewers and you’re ready to get the credibility of being a go-to expert media turns to, my ‘Seen on TV’ programs will give you the exact tools to get you there. Your journey to landing your first talk show interview starts with my free training on how to do just that. 

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Before You Hit Record: Rules for Working with Animals and Children

Never Work with Animals or Children?

Before you hit record on your video session, I have a a couple of “rules” for working with animals and children. But, this also could be titled, “Video Recording Rules from a Crazy Cat Lady.”

Okay, I confess. Six years ago I was just one cat shy of being a “crazy cat lady.” I had four beautiful and loving cats. Sadly, that has changed and now, I only have one kitty.

A couple of years ago I was recording some videos in my living room “studio” and…forgot to sequester ALL the cats in another room before I started.

In the middle of a what I’m sure was a “purrfect take,” this one jumps on my lap (yes, the gorgeous red head in the photo). This was Phoebe. She was full of fun, whimsy, and made me laugh. And this would not be the only video recording she would photo bomb.

Yes, it’s a bit vexing when you have to re-record, but…I’m so glad I have some outtakes from these moments. You see, it never occurred to me that I would lose Phoebe two years later and very unexpectedly when she was only nine and a half (she had a brain tumor).

I miss her terribly and I’m grateful I have video (and photos) of these moments.

Now, there are a couple of things to learn from this and W.C. Fields said it best, “Never work with animals or children.” There are many reasons that this is a complicated scenario, but primarily they are scene stealers and completely unpredictable.

So, Rule #1 – Sequester kids and animals in another room (preferably with an adult supervisor for the kids) when recording video or doing Live interviews with TV programs via Skype or Zoom .

Rule #2 – Refer to Rule #1.

Seriously though, I have worked with animals and children many times in my career and the one thing that most people seem to forget is that animals are just that – animals! And…children are just that – children!

Animals have a limited amount of good takes during the day and then they are DONE. Even well trained animals have their limits.

Children are the same and remember, they are NOT mini-adults. Your best takes with kids will be the first two or three and then…they’re done.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen On TV’ Academy and, as Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook.

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

Be Authentic – No One is More YOUer than YOU

The big word in personal branding is “authentic.” It is one of the most important characteristics that you need to be in all aspects of your business and brand — from your social media posts to your website to your emails.

Your clients and customers will buy from YOU because they feel like they know you when you’re authentic — a real person!

There is No Better You than YOU!

You’re not a poser or a pretender but someone to sit down and join for a cup of coffee.

Dr. Seuss has this adorable book titled, OH, THE PLACES YOU WILL GO, and I love this quote from the book, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

I think everyone should get this book because it sweetly tells it like it is on this roller coaster we call life. From soaring to high heights and seeing great sights to being left in a lurch on a prickle-ly perch, Dr. Seuss has a whimsical way to show us that life is full of ups and downs.

I got OH, THE PLACES YOU WILL GO for my nephew a few years ago because I wanted it to plant that seed in him to find the success living within. Imagine having that story read to you once a week and how the inspiration would grow and grow to pursue your dreams (and know that ups and downs are just part of the journey).

Dr. Seuss almost magically makes life’s challenging peaks and valleys feel like an adventure to expect and look forward to every day.

If you have kids, nieces, nephews, grandkids, and colleagues, this book is an inspiration to all.

Oh, the places YOU will go! Maybe it’s getting your story or zone of genius featured on TV. Let’s get you on a talk show to tell YOUR story.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

Three Key Reasons You Need Media Coaching for Talk Show Interviews

Can we talk about why you need media coaching for TV interviews? If you’re an online-entrepreneur, expert, influencer, or non-fiction book author and you or your publicist have booked a coveted TV interview to promote your brand, product, or service, there is one thing you do not want to do….you do NOT want to blow your credibility by blowing your interview so you definitely need media coaching.

Now this is where most publicists will just drop you into the deep end and say, “swim!” or maybe they only help you from a publicist’s point of view to prepare you for your interview. But here’s what you need — a talk show producer’s perspective to coach you on how not to blow your big break! 

Here’s why – you see, when television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds you’re on the aire and that judgment is finalized largely within 30 seconds.  

You only have ONE chance to get it right when it comes to your talk show appearance and that’s why you need Media Coaching.

Here are three key things you need to know:

1. Experts Make Interviewing Look Easy. But what you may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview.

​2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, know what to say when you get a curveball question, and ace your on-camera delivery with poise and polish. 

3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, my job is to make sure that when you get in front of the camera that you look and do your best and if you skip media coaching, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview.

Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light for the camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless.

When I work with experts and clients to prepare for them for their talk show interviews, I see things they’re not aware of or I know how to make tweaks to fine tune and polish their on-camera delivery. Sort of like how Golf pros have coaches to perfect their game – I work in a similar way.

My client’s crush their interviews with media coaching. In fact, here’s what my client, Dan Henry, author of the Wall Street Journal best seller, Digital Millionaire Secrets, had to say, “Marianne is a producer, not a publicist. She knows what it’s like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, what to say on the segment, how to deal with it — absolutely everything.”

So, if you’ve booked a talk show interview or want to find out more about how I work with clients, please reach out to me on Instagram or Facebook!

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

Looking Good on TV – Part One (Book Excerpt)

In my book, The Insider’s Guide to Media Training, I cover a lot of topics that are all part of the process to polish on-camera interviews.  Viewers will size you up quickly and since TV is a visual medium, you (or your client) need to make sure to look good on TV — and it’s not just about the message.

As you focus on your verbal delivery, mastering the art of conveying your unique knowledge with assurance and ease, you must at the same time never forget that your appearance is equally critical for success on television.  In this series of blog posts, I’m sharing a chapter from my book, so here is Looking Good on TV (Part One).

For any appearance on camera, you must take complete control over every detail of your personal appearance with appropriate wardrobe choices, professional makeup and hair, and a vocal delivery that exudes confidence. It’s all part of your on-camera package, and will even precede your message in making that first impression with a television audience ready to size you up in a matter of seconds.

Marianne Schwab being interviewed via Satellite on WPMT-TV, Fox43.

People shouldn’t judge you by your appearance, but they will. You’ve heard it said that you never get a second chance to make a good first impression. When television viewers first see you on camera on their favorite TV talk show or in a newscast, they make an initial judgment in the first four seconds and that judgment is finalized largely within 30 seconds (or less). Everything contributing to the way you look on camera is important and if it’s not helping you, it’s, unfortunately, hurting you. A first impression can be nearly impossible to reverse or undo so you must set a favorable tone from the first moment viewers see and hear you.

Wardrobe Guidelines for On-Camera Talent

Your wardrobe choices are a major factor in controlling how you appear and appeal to viewers. As a producer, I have a keen sense of what clothes look best on camera and what clothes are a fashion disaster. A little wardrobe planning, including perhaps some professional guidance about what works and what doesn’t work on camera, can go a long way toward helping you craft a look that projects the confidence and trustworthiness needed to get your message through to viewers.

In order to choose the best wardrobe for your interviews, let’s take a general look at style, color, prints and pattern, fabric, jewelry, accessories, and shoes, and review some miscellaneous do’s and don’ts.

Style for Men and Women

You certainly want to make a good first impression with a quality wardrobe when you appear on camera, but that does not mean that you have to invest thousands of dollars in designer clothes. In fact, a few simple guidelines can lead to smart choices in quality garments that will make you look like a million bucks without investing a small fortune.

Style – Men. Whether you are a CEO, chef, or a Hollywood animal trainer, you should choose the right attire that fits your profession, position, and your company culture. Not all CEOs wear suits and not all animal trainers wear khaki shorts and even if you do, you should evaluate how that attire will look on camera and make adjustments to favorably portray your personal brand.

For most men in professional careers, a wwell-fittedsuit is an obvious choice. Black and dark blue suits work best and you will need to pay attention not just to the patterns and color of your shirt, but the tie as well. Avoid vests because they are outdated and tend to look a little stuffy on TV.

Men should have about an inch of their shirt cuff showing past their suit sleeves. Sometimes a trendy style may read well in certain situations, but it can look ridiculous on camera or simply not flatter you.

Style – Women. Women have many choices when it comes to fashionable attire but if you remember this simple rule, it’ll take you a long way: If it doesn’t flatter you, do not wear it. I don’t care if it’s the hottest new trend, do not wear it.

Lately, I’ve noticed a huge trend for female on-air personalities, hosts, and anchors to wear sleeveless dresses and blouses — even in the middle of winter. This can be a good look if your upper arms are toned and tanned, but it can be very unflattering if you do not work out or are a tad overweight. Also, you have to apply body makeup on your arms. Just because it’s trendy doesn’t mean you have to wear it.

I personally think that it’s better to dress with classic pieces that have timeless value. The investment you make in your wardrobe will go further as a result and you can think in terms of building on your wardrobe instead of replacing it the moment the fashion trends turn. Obviously, if your expertise is fashion, then you need to make a more personalized decision to reflect your profession, but for the “rest of us,” it’s best to find outfits that flatter what we have to work with. That said, one way to determine how to dress for your interview is to take note of what on-air talent tends to wear and modify it to your personal style and profession.

My next post? Tune in for Looking Good on TV – Part Two for what colors look best on TV and what colors to avoid.

Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video . I can’t wait to connect with you there.

Marianne Schwab is the author of The Insider’s Guide to Media Training and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.