31 Press Release Story Angle Ideas to Promote Your Business

Some press releases practically “write themselves,” but the blank white page can be intimidating to say the least.  Here are 31 press release story angle ideas to promote your business and do you want to know the best place to start? You start with the word “why” as in WHY are you writing a press release?

There are many reasons for writing a press release so to make the brainstorming process easy, I’ve curated a brainstorming list of content ideas.  Once your ideas start flowing, writing your press release becomes easy.

Topics and Story Angle Ideas for Press Releases:

  1. Write a helpful blog post with free tips.
  2. Release an eBook, report, case study, or white paper.
  3. Use the ripped from a headlines trendy news story by offering related expert information.
  4. Launch a free training or webinar.
  5. Announce a local in-person event or workshop.
  6. Share an exciting client or customer testimonial in the form of an inspiring news story.
  7. Announce the publishing of  a unique video demonstration of your product or how-to video on YouTube.
  8. Warn against a negative trend you see in the your industry.
  9. Celebrate a positive trend you see in your industry.
  10. Announce appearances on TV, radio, podcast or speaking events (include the topic and some insider tips you’ll be sharing).
  11. Offer a giveaway or event tied to an outrageous , trending news sotry.
  12. Disproved a common myth related to your business with absolute authority.
  13. Hold a contest.
  14. Host a celebrity event, book signing, etc.
  15. Book a speaking engagement.
  16. Announce your podcast launch.
  17. Announce your YouTube channel launch.
  18. Create a scholarship for your online course.
  19. Create an industry-wide award ceremony.
  20. Take a stand on a newsworthy topic.
  21. Publicly challenge someone to something.
  22. Protest local anti-business legislation.
  23. Provide free consultations
  24. Attend a major conference or expo and report your view on an exciting presentation.
  25. Announce the launch of your affiliate program.
  26. Start a customer referral program.
  27. Announce your availability for certain work, such as consulting or public speaking.
  28. Launch a new website.
  29. Rent a newsworthy billboard in a highly visible place.
  30. Add a new bonus item that comes with your core product.
  31. Apply anything in this list to the root problem your product solves instead of the product itself.

Now, if you want to put your press release distribution on steroids, I’d love for you to schedule a “Get On TV” Coaching Call with me!  I have an “As Featured In” Guaranteed program where you can work with you directly to develop your unique media hook and story angle and then write your press release for you. 

But here’s the best part, your press release content is now 100% guaranteed to be featured in 100+ plus major Online TV Network Affiliate news outlets in 45 days or less including ABC, NBC, FOX, & more for improved SEO, increases traffic to your website, and shows anyone searching for your name and brand that you are newsworthy and have important information to share.

So whether you decide to write the press release yourself or work with me directly, the list above should get your little grey cells working on amazing ideas to get your product, service, or business the attention of the media!

Marianne Schwab is the the creator of the ‘Seen On TV’ System and, as an Audience/Authority Accelerator, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram and Facebook

Copyright © 2021 by Marianne Schwab. All Rights Reserved.

End of an Era: Alex Trebek Exits Jeopardy (and Our World)

It’s a sad day at the Sony Pictures lot, the U.S.A., and around the world.

If you’re a fan of JEOPARDY, then today is the end of an era. Alex Trebek, diagnosed with Stage IV Pancreatic Cancer in March 2019, has lost his valiant battle.

My mom was a faithful fan of this show (as are/were my wonderful aunts).

I’ll never forget my mom’s last week on this side of Heaven.

There was a crowd of us in her room at the hospital and she asked what time it was. It was 7:30pm. She said, “It’s time for Jeopardy.”

So, we turned the TV on and all we all watched the show together and played along.

It was only a few days later that we had to say goodbye to my mom forever.

When I started planning what her memorial service would be, I came up with the idea to turn her life into a theme game of Jeopardy.

I came up with categories like:

  1. Judy Schwab – The Early Years
  2. An Enterprising Woman
  3. Pastimes and Potpourri

One of the “Clues” under Pastimes and Potpouri was, “This television program ran in repeats on the Game Show network and in daily syndication. Never call Judy while this show is on the air.”

The Answer? “Jeopardy.” of course.

My brother, John, and niece, Lydia, were the “contestants” as we made our way through the Jeopardy styled board that shared my mom’s amazing life. (I played the role of Host – aka Alex T).

So Alex Trebek has been a part of my family for some time.

It’s sad that this is not just the end of an era, but the circle of life.

For everything, there is a season, and a time for every purpose under heaven. A time to be born. A time to die. A time to plant and a time to uproot. (Ecclesiastes 3:2).

This verse weighed on my heart during mom’s final days and it seems appropriate for today.

Alex’s final shows will run through December 25th.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.