Be Authentic – No One is More YOUer than YOU

The big word in personal branding is “authentic.” It is one of the most important characteristics that you need to be in all aspects of your business and brand — from your social media posts to your website to your emails.

Your clients and customers will buy from YOU because they feel like they know you when you’re authentic — a real person!

There is No Better You than YOU!

You’re not a poser or a pretender but someone to sit down and join for a cup of coffee.

Dr. Seuss has this adorable book titled, OH, THE PLACES YOU WILL GO, and I love this quote from the book, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

I think everyone should get this book because it sweetly tells it like it is on this roller coaster we call life. From soaring to high heights and seeing great sights to being left in a lurch on a prickle-ly perch, Dr. Seuss has a whimsical way to show us that life is full of ups and downs.

I got OH, THE PLACES YOU WILL GO for my nephew a few years ago because I wanted it to plant that seed in him to find the success living within. Imagine having that story read to you once a week and how the inspiration would grow and grow to pursue your dreams (and know that ups and downs are just part of the journey).

Dr. Seuss almost magically makes life’s challenging peaks and valleys feel like an adventure to expect and look forward to every day.

If you have kids, nieces, nephews, grandkids, and colleagues, this book is an inspiration to all.

Oh, the places YOU will go! Maybe it’s getting your story or zone of genius featured on TV. Let’s get you on a talk show to tell YOUR story.

Now, I warmly invite you to join my Facebook Group to Grow Your Business with TV Interviews.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.

End of an Era: Alex Trebek Exits Jeopardy (and Our World)

It’s a sad day at the Sony Pictures lot, the U.S.A., and around the world.

If you’re a fan of JEOPARDY, then today is the end of an era. Alex Trebek, diagnosed with Stage IV Pancreatic Cancer in March 2019, has lost his valiant battle.

My mom was a faithful fan of this show (as are/were my wonderful aunts).

I’ll never forget my mom’s last week on this side of Heaven.

There was a crowd of us in her room at the hospital and she asked what time it was. It was 7:30pm. She said, “It’s time for Jeopardy.”

So, we turned the TV on and all we all watched the show together and played along.

It was only a few days later that we had to say goodbye to my mom forever.

When I started planning what her memorial service would be, I came up with the idea to turn her life into a theme game of Jeopardy.

I came up with categories like:

  1. Judy Schwab – The Early Years
  2. An Enterprising Woman
  3. Pastimes and Potpourri

One of the “Clues” under Pastimes and Potpouri was, “This television program ran in repeats on the Game Show network and in daily syndication. Never call Judy while this show is on the air.”

The Answer? “Jeopardy.” of course.

My brother, John, and niece, Lydia, were the “contestants” as we made our way through the Jeopardy styled board that shared my mom’s amazing life. (I played the role of Host – aka Alex T).

So Alex Trebek has been a part of my family for some time.

It’s sad that this is not just the end of an era, but the circle of life.

For everything, there is a season, and a time for every purpose under heaven. A time to be born. A time to die. A time to plant and a time to uproot. (Ecclesiastes 3:2).

This verse weighed on my heart during mom’s final days and it seems appropriate for today.

Alex’s final shows will run through December 25th.

Marianne Schwab is the the creator of the ‘Seen on TV’ System and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media coaching services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved.