How to Shoot & Edit an “Event Highlights Video” Part Two: Editing the Video

PART TWO:  EDITING YOUR VIDEO (WITH MY iPad):

In Part One of How to Shoot and Edit an “Events Highlights Video,” I showed you the “wizard behind the curtain” to share my basic process on producing an event video. And now, I’m doing the same thing for editing the footage into an event highlights video. This method is great for documenting your business events (or life events).

Let’s take another look at the FHL 2020 Highlights Video.

FHL 2020 Video Highlights Video

The reason my FHL Video Highlights video “moves” is because I actually used 77 different shots in a 2:30 minute video.

I used a $30 editing app, LUMA FUSION, on my iPad to edit most videos. If you’re using a laptop, CAMTASIA, is a great program with an awesome online tutorial.

1. Transfer video and photos to edit system.  I used the AIR DROP feature on my iPhone to quickly transfer my video and photos to my iPad so I could edit it. Last year, I edited a shorter video using a $15 app, VIDEORAMA, on my iPhone (So you can edit without an iPad – I just like the larger “canvas” and addditional features with my iPad).

2. The music drives the video.  I like editing to music for a highlights reel, so I grabbed a music track from iMovie trailers. Make sure you use music that you have permission to use if you’re posting it online.

3. Tell a “visual story” about the event.  Now, think of how you want to open your story and the story you want to tell.  I used establishing shots of FHL (Funnel Hacking Live) and then I thought of key events to capture: First, people flooding into to the event; Second, inside the first moments of the event that “told the story;” Third, the Super Power Happy Hour; Fourth, Dinners with my mastermind friends, Etc.

4. Keep it simple. Less is more.  Trim the footage down when the shot is too long.  There are only a few shots that I let linger on my video.

5.  Just start adding footage and play around.  The thing I love about linear editing is that you can move shots around so easily.  You can reorder you video shots, cut out what’s not working, and easily review it.

6.  Understand that editing takes time!  Generally plan on one hour for every one minute of video when you’re changing your shots every three to five seconds.  For my video that was 2:30 minutes with a FAST CUT EDITING STYLE? I spent five to six HOURS pulling that together.

I have over twenty years of experience putting together edit plans and supervising professional edits, so when you’re starting out, it may take longer. 

So it all starts with production and capturing great video and b-roll shots to tell your story.  You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.

If you haven’t subscribed to my YouTube Channel, do that now because I have some content you don’t want to miss.

Now you know my process, I’d love for you to let me know your biggest takeaway tips here!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2020 by Marianne Schwab. All Rights Reserved..

Video Is On a Mission to Take Over the Internet

No doubt about, video seems to be on a mission to take over the internet and there are some powerful video marketing statistics that show how the handwriting is on the wall.

No doubt about, video seems to be on a mission to take over the internet and there are some powerful video marketing statistics that show how the handwriting is on the wall. So, why is video so popular? With the advancement of technology, almost anyone with a smartphone now has access to a high end video camera at their fingertips.  That means you longer have to spend tens of thousands on production hiring a professional crew.

Powerful statistics you cannot ignore

But here’s the rub, even though the technology is easy and so much more affordable, moving images are NOT enough, because you have to produce a video that grabs attention: shots must be framed well, have a message that resonates, and images that captivate.  

And the storytelling can be the most complicated to get right unless you know someone who can help you with it.  I hope you will allow me to do just that. 

Follow me on Instagram where I share a lot of storytelling techniques that’ll work for you in any business or Influencer outreach. 

Good storytelling makes your audience fall in love with you (or at least “in like” with you).  And soon, you’ll earn their trust and they’ll want to buy from you.  Whether you’re promoting someone else’s product or business or your own.

Now, I have a special invitation for you today to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!

Follow Marianne on Instagram, Facebook, and Twitter.

Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on February 5, 2019Categories UncategorizedTags content creation, content writingLeave a comment on To Be A Good Writer You Need to Read A LotEdit “To Be A Good Writer You Need to Read A Lot”

Crack the Code on How to Get Booked on Talk Shows and Local TV News

Have you ever wondered how to get booked on a TV talk show or news program to promote your non-fiction book, product, brand, or business? Well, Stephanie Chandler of the Non-Fiction Authors Association will interview me on Jan. 30th at 10am PT / 1pm ET and I will spill the beans on insider secrets so you can crack the code.

As a former network TV talk show producer, you’ll get access “inside my brain” and learn how a producer thinks so that you understand how to create a pitch that gets attention and gets results. Here’s How to Participate: Live access to this teleseminar is FREE for the Nonfiction Authors Association (NFAA) community. Not a member yet? No problem. If you’re not yet a member of NFAA and you’d like to participate in this teleseminar, please join NFAA (for free) at this link: https://nonfictionauthorsassociation.com/join/

As a Basic NFAA member (free) or as a subscribing member, you will receive a complimentary member profile and dial-in information is listed on the member home page: https://nonfictionauthorsassociation.com/members-home-page/

Access to teleseminar event recordings are also one of NFAA’s most popular membership benefits (in case you’re not able to join us LIVE on Jan. 30th).

Follow Marianne on Instagram, Facebook, and Twitter.

Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on January 30, 2019Categories UncategorizedTags Broadcast P.R.Leave a comment on Crack the Code on How to Get Booked on Talk Shows and Local TV NewsEdit “Crack the Code on How to Get Booked on Talk Shows and Local TV News”

Do the Thing You Fear and the Death of Fear is Certain

The unknown can certainly be scary, but you know what? Once you actually do the thing you fear (like learning to drive a car, learning a new software program, or even making your video), you realize that the “thought or fear” of doing “the thing” was keeping you from doing “a thing” that is now almost second nature.

Why do we put off learning and sometimes even “fear” it?  I am not sure if I have an answer for that one, but I do know that I certainly do it especially when it comes to keeping on top of the latest technology, social media tools, and even learning how to use new video production equipment.  At first, I fight it, then I force myself to learn it, and then I wonder, WHY did I procrastinate and wait so long to learn something that helps me so much.

I’ve been listening to High Performance Habits written by Brendon Burchard, a very well-known high-performance coach, and he shares about his experience of learning to create and produce his own videos.  He knew nothing about producing videos or being on-camera but knew that he needed to learn how to master this skill to advance his business.  He started making videos a little over ten years ago when YouTube was basically in its infancy, and now his videos have millions of views and he’s built a multi-million dollar business as a result because he’s been able to reach an audience he wanted to serve.

Brendon faced his fear of being on camera, mastered the skills needed to produce high-quality videos, and now, he is respected around the world for the high-performance brand he has created. Do the thing you fear, and the death of fear is certain.

Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there

Follow Marianne on Instagram, Facebook, and Twitter.

Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on January 23, 2019Categories UncategorizedTags content creation, video marketingLeave a comment on Do the Thing You Fear and the Death of Fear is CertainEdit “Do the Thing You Fear and the Death of Fear is Certain”

Turn Your “Mess” Into Your Message

Turning your mess into your message can either be really easy or it can be super difficult depending on your story, your brand, or your profession.  Let’s start with a couple of easy examples.

Turn Your Mess into Your Message.

If you’re a fitness expert like Kaelin Tuell (@ladyboss) who you lost 65 pounds and now teaches others how to do the same, your mess of being overweight and how you solved it is a golden ticket to marketing success.  You are your own testimonial and other people struggling with weight issues will be able to relate to you and be inspired by you.

If you’re a former drug addict and now a multi-millionaire like Grant Cardone (@GrantCardone), your mess inspires people from almost all circumstances because you see how you can hit rock bottom in your life and turn it around to 10x your success.

For most of us, though, we feel like our “mess” isn’t big enough or dramatic enough to move our tribe or our ideal clients, but that’s where you’re wrong.  Your “mess” is YOUR struggle and sharing bits of that struggle so that people understand you didn’t come out of the womb as the successful person you are, but you worked to get there and you’re just where they used to be, but you worked hard to achieve your goals. Or, it’s how you helped others overcome their mess.  This will allow them to relate to you as a “real person,” endear themselves to you and they’ll respect and trust you because you shared your struggle.

Now, there is a fine line in how sharing your mess and your struggle that you don’t want to cross versus over-sharing and providing too much information that undermines your authority as an expert.  Perhaps your struggle was working 60-to-80 hour work weeks for years, sacrificing your social life so that you could be a high performer in your industry and the good, bad, and ugly lessons you learned along the way.  Also, if you’re sharing the mess of people you helped, ALWAYS get permission and/or change the names “to protect the innocent.”

You see, when most people watch Olympians compete, they never think about the thousands of hours of training and sacrifice that Gabby Douglas (@GabbyCVDouglas) put into a two-minute gymnastic routine or what it took for Michael Phelps (@M_Phelps00) to break records in swimming.  That’s why you need to share your struggle and that’s why the producers of the Olympics provide a back-story video feature when you watch the broadcast of the event so that the audience sees and understands the struggle (and sometimes the mess) that the athlete overcame to get there.  They weren’t born champions. They worked very hard to become champions. And now the NBC-TV audience is engaged in the story and have a new respect for the athlete.

So start thinking how to turn your “mess” into your message.  What obstacles have you overcome? Lack of money? Lack of education? Lack of physical ability? Lack of support from your family and friends? Share your struggle, unpack how you overcame the odds that were stacked against you, and you’ll earn the trust of your tribe.

Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on January 21, 2019Categories UncategorizedTags content strategy, storytellingLeave a comment on Turn Your “Mess” Into Your MessageEdit “Turn Your “Mess” Into Your Message”

Ignite Your Video Marketing with Social Media Strategies

I’ve been producing video content for over 25 years. That is probably longer than some of you have been on the planet earth and you need to realize that you are living in an awesome time where technology makes it so easy to share your message.  You see, broadcast TV, radio, newspapers, and roadside billboards used to be the only options available to reach your client or customer, but social media marketing has been a game changer to not only reach the world via laptops and smartphones but also micro-target your audience in ways never before possible.

Using social media to share your message (live streaming or pre-recorded) is like pouring gasoline on a fire and it ignites your video content in a way that has never been possible until the past few years. When you produce high-value video content combined with a strategic use of hashtags, keywords, and paid ads across social media platforms, you’ll fan the flames to explode visibility, engagement, and ultimately, revenues.

But before you strike that match, make sure your content is awesome and not mediocre.  That’s where my 25 years of producing video is almost visceral at this point.  Many people like @GaryVee preach to the masses that you need to start pushing tons of content (don’t get me wrong, he’s RIGHT), but you must push GOOD content.  Low-quality content means low-quality brand.

Remember, the ultimate goal of your content strategy is to build trust with your potential clients to the degree that they not only WANT to buy your product or service, but they MUST buy from YOU! 

Hey, have you joined my exclusive Facebook group yet to “Grow Your Business with Video?” You haven’t? Well, I’m personally inviting you to join now!  Yay!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on January 18, 2019Categories UncategorizedTags social media marketing, video content, video marketingLeave a comment on Ignite Your Video Marketing with Social Media StrategiesEdit “Ignite Your Video Marketing with Social Media Strategies”

Why the Best Marketing Does Not Feel Like Marketing

Things you DON’T notice: good directing, good dialogue writing, good photography, and good marketing.  You don’t notice them because you SHOULDN’T notice them.  When it’s good and done correctly, it should flow so organically that you feel as though you are experiencing “real life.”

No one likes to be “sold.”

Things you DO notice:  bad directing, bad dialogue writing, bad photography, and bad marketing.  It sticks out like a sore thumb and is distracting in that you’re actually thinking about where the camera was placed, the conversation in the movie feels stilted and unnatural, the photo is not framed well, or the ad is trying to hard to sell you.

Here are examples of bad marketing:
• The campaign feels like you’re trying too hard to be original (and it doesn’t work.)
• The ad focuses on the process instead of the results.
• It feels like they’re trying to SELL you on an idea and no one likes being “sold.”

So what do you do? Study what other people who are really good at it are doing and do what they do (but tailor it to your product, business, or service, of course).  Master marketer, Russell Brunson, is big on “funnel-hacking” successful sales funnels.  He looks at what his competitors are doing and then he models it for his own product and teaches others how to do it. If you have no idea what funnel-hacking is or want to learn more about how to use digital marketing to showcase your special expertise, then you gotta get Russell’s book, Expert Secrets. This book is a game-changer about how you market your business or services.

You know, I would love you to join my Facebook community where we can really dive into the weeds on content strategies. I have a special invitation for you to join me and my group of positive minded people in my exclusive Facebook Group to Grow Your Business with Video. I look forward to engaging with you there!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on January 15, 2019Categories Markeing TipsTags Digital Marketing, Funnel Hacking, MarketingLeave a comment on Why the Best Marketing Does Not Feel Like MarketingEdit “Why the Best Marketing Does Not Feel Like Marketing”

Don’t Ignore the Powerful Statistics on Video Marketing

Video marketing can be incredibly valuable. However, what do the numbers say? Here are stats about video marketing, distribution, viewership and the approach. The numbers tell the story.

Did you know that around the globe, 52% of marketers name video as the type of content with the best ROI.

Also, according to Cisco, 72% of mobile traffic will be online video content by 2019.

But that’s not all, because the top 5% of videos retain an average of 77% of viewers until the end of the video. For reference, the average video only retains 37% of viewers for the full duration.

Here are more powerful statistics about video marketing that you should not ignore:

  1.  65% of video viewers watch more than 75% of their selected video.•
  2. Videos increase brand association by 139%.•
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading that same message in text.
  4. Using the word “video” in an email subject line boosts the open rates by 19%.•
  5. Roughly 1/3 of all time online is spent viewing and sharing videos.•
  6. Blog posts incorporating video attract 3 times as many inbound links as blog posts without video.•
  7. More video content is uploaded online in 30 days than the major U.S. television networks have created in 30 years.

Info Courtesy of BluLeadz

Hey, I have a special invitation for you to join me and my group of positive minded people in my Facebook Group to Grow Your Business with Video. I look forward to engaging with you there!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

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Posted on January 8, 2019Categories content creationTags Vdeo Marketing, Video Marketing StatisticsLeave a comment on Don’t Ignore the Powerful Statistics on Video MarketingEdit “Don’t Ignore the Powerful Statistics on Video Marketing”

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Do the Thing You Fear and the Death of Fear is Certain

The unknown can certainly be scary, but you know what? Once you actually do the thing you fear (like learning to drive a car, learning a new software program, or even making your video), you realize that the “thought or fear” of doing “the thing” was keeping you from doing “a thing” that is now almost second nature.

Why do we put off learning and sometimes even “fear” it?  I am not sure if I have an answer for that one, but I do know that I certainly do it especially when it comes to keeping on top of the latest technology, social media tools, and even learning how to use new video production equipment.  At first, I fight it, then I force myself to learn it, and then I wonder, WHY did I procrastinate and wait so long to learn something that helps me so much.

I’ve been listening to High Performance Habits written by Brendon Burchard, a very well-known high-performance coach, and he shares about his experience of learning to create and produce his own videos.  He knew nothing about producing videos or being on-camera but knew that he needed to learn how to master this skill to advance his business.  He started making videos a little over ten years ago when YouTube was basically in its infancy, and now his videos have millions of views and he’s built a multi-million dollar business as a result because he’s been able to reach an audience he wanted to serve.

Brendon faced his fear of being on camera, mastered the skills needed to produce high-quality videos, and now, he is respected around the world for the high-performance brand he has created. Do the thing you fear, and the death of fear is certain.

Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there

Follow Marianne on Instagram, Facebook, and Twitter.

Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

Ignite Your Video Marketing with Social Media Strategies

I’ve been producing video content for over 25 years. That is probably longer than some of you have been on the planet earth and you need to realize that you are living in an awesome time where technology makes it so easy to share your message.  You see, broadcast TV, radio, newspapers, and roadside billboards used to be the only options available to reach your client or customer, but social media marketing has been a game changer to not only reach the world via laptops and smartphones but also micro-target your audience in ways never before possible.

Using social media to share your message (live streaming or pre-recorded) is like pouring gasoline on a fire and it ignites your video content in a way that has never been possible until the past few years. When you produce high-value video content combined with a strategic use of hashtags, keywords, and paid ads across social media platforms, you’ll fan the flames to explode visibility, engagement, and ultimately, revenues.

But before you strike that match, make sure your content is awesome and not mediocre.  That’s where my 25 years of producing video is almost visceral at this point.  Many people like @GaryVee preach to the masses that you need to start pushing tons of content (don’t get me wrong, he’s RIGHT), but you must push GOOD content.  Low-quality content means low-quality brand.

Remember, the ultimate goal of your content strategy is to build trust with your potential clients to the degree that they not only WANT to buy your product or service, but they MUST buy from YOU! 

Hey, have you joined my exclusive Facebook group yet to “Grow Your Business with Video?” You haven’t? Well, I’m personally inviting you to join now!  Yay!

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.

Content Marketing Versus Traditional Advertising – What You Need to Know

Did you know that seventy percent of internet users want to learn about your product or services through content and not traditional advertising?  I wonder why that is. Hmmmmm. Let’s unpack this, shall we?

Well, first of all, when you create great content that provides value to your ideal client or customer, you are seen by them as helping them instead of trying to “sell” them something.  No one. I repeat, no one wants to be “sold.” As human creatures, we like to be educated on the product or service and then feel like it’s “all our idea” when we decide to make the purchase or commit to engaging the services of a professional. This is the kind of content that actually moves the needle.

Content is what makes people “do something.” ~ Gary Vee

Second, I want to take you inside one of those major department stores where pushy sales reps start spraying you with perfume and trying to “sell” you.  Do you respond well to that? No.  However, there are retail stores that actually help you with a free makeup makeover to help you learn about good products, learn how to apply the make-up, and actually “try the product out” so you can see how it looks on you BEFORE you make a major investment in the product since their beauty expert guides you through the process and you feel like it’s “all your idea.”

Another example of value involves one of my favorite past times and that’s wine tasting.  Who wants to pay $25 to $35 for a bottle of wine without getting a taste inside the bottle first? I certainly don’t and that’s why I like going to a tasting room at the winemaker’s property to taste the wine before I buy it.  The tasting room manager will give me insights into each wine on the tasting menu so I can have background on the grapes, the region (and how it affects the flavor), and other factors that I could never appreciate if they hadn’t given me specific background on each wine.  By the end of my time in the tasting room, I’m able to make buying decisions based on whether or not I like the wine before I invest $25 or more in a bottle of red or a bottle of white.

Okay, so that’s a sales process, what does that have to do with “content?” Well, EVERYTHING.

Both of the sales process examples involve providing value to the client so they get to know the product in a way that’s valuable to them.  How can you provide a similar value with your content?

Video provides a great way to re-create some of these sales techniques but with a story that educates your ideal customer or client on what you do, the product or service you provide, and help them make a decision in a way that a news segment presents a story (instead of a commercial).  Gary Vaynerchuck (@GaryVee) clearly made a difference in his father’s wine and spirits business with his wine tasting videos that took the company from $3-million a year to $60-million a year. 

When you do content right that educates and provides value, video will grow your business.  Hey, have you joined my exclusive Grow Your Business with Video Facebook group yet? You haven’t? Well, today is the day you make that happen! I’m personally inviting you to join so we can connect there!  Yay!

Marianne Schwab is the author of The Insider’s Guide to Media Training and, as Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.

Follow Marianne on Instagram, Facebook, and Twitter.

Copyright © 2019 by Marianne Schwab. All Rights Reserved.