In Part One of How to Shoot and Edit an “Events Highlights Video,” I showed you the “wizard behind the curtain” to share my basic process on producing an event video. And now, I’m doing the same thing for editing the footage into an event highlights video. This method is great for documenting your business events (or life events).
Let’s take another look at the FHL 2020 Highlights Video.
FHL 2020 Video Highlights Video
The reason my FHL Video Highlights video “moves” is because I actually used 77 different shots in a 2:30 minute video.
I used a $30 editing app, LUMA FUSION, on my iPad to edit most videos. If you’re using a laptop, CAMTASIA, is a great program with an awesome online tutorial.
1. Transfer video and photos to edit system. I used the AIR DROP feature on my iPhone to quickly transfer my video and photos to my iPad so I could edit it. Last year, I edited a shorter video using a $15 app, VIDEORAMA, on my iPhone (So you can edit without an iPad – I just like the larger “canvas” and addditional features with my iPad).
2. The music drives the video. I like editing to music for a highlights reel, so I grabbed a music track from iMovie trailers. Make sure you use music that you have permission to use if you’re posting it online.
3. Tell a “visual story” about the event. Now, think of how you want to open your story and the story you want to tell. I used establishing shots of FHL (Funnel Hacking Live) and then I thought of key events to capture: First, people flooding into to the event; Second, inside the first moments of the event that “told the story;” Third, the Super Power Happy Hour; Fourth, Dinners with my mastermind friends, Etc.
4. Keep it simple. Less is more. Trim the footage down when the shot is too long. There are only a few shots that I let linger on my video.
5. Just start adding footage and play around. The thing I love about linear editing is that you can move shots around so easily. You can reorder you video shots, cut out what’s not working, and easily review it.
6. Understand that editing takes time! Generally plan on one hour for every one minute of video when you’re changing your shots every three to five seconds. For my video that was 2:30 minutes with a FAST CUT EDITING STYLE? I spent five to six HOURS pulling that together.
I have over twenty years of experience putting together edit plans and supervising professional edits, so when you’re starting out, it may take longer.
So it all starts with production and capturing great video and b-roll shots to tell your story. You can always make a plan before the event, but sometimes, you just need to show up, point your camera, and record.
If you haven’t subscribed to my YouTube Channel, do that now because I have some content you don’t want to miss.
Now you know my process, I’d love for you to let me know your biggest takeaway tips here!
No doubt about, video seems to be on a mission to take over the internet and there are some powerful video marketing statistics that show how the handwriting is on the wall.
No doubt about, video seems to be on a mission to take over the internet and there are some powerful video marketing statistics that show how the handwriting is on the wall. So, why is video so popular? With the advancement of technology, almost anyone with a smartphone now has access to a high end video camera at their fingertips. That means you longer have to spend tens of thousands on production hiring a professional crew.
Powerful statistics you cannot ignore
But here’s the rub, even though
the technology is easy and so much more affordable, moving images are NOT
enough, because you have to produce a video that grabs attention: shots must be
framed well, have a message that resonates, and images that captivate.
And the storytelling can be the
most complicated to get right unless you know someone who can help you with
it. I hope you will allow me to do just that.
Follow me on Instagram where I share a lot of storytelling techniques that’ll work for you in any business or Influencer outreach.
Good storytelling makes your
audience fall in love with you (or at least “in like” with
you). And soon, you’ll earn their trust and they’ll want to buy from
you. Whether you’re promoting someone else’s product or business or your
own.
Now, I have a special invitation for you today to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!
Marianne Schwab is the author of The Insider’s Guide to Media Training
and, as a Content Creation Strategist, she is the go-to broadcast
media expert to show you how to get booked on TV and ace your on-camera
interview. Her producer credits include Live with Regis &
Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich
& Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
Have you ever wondered how to get booked on a TV talk show or news
program to promote your non-fiction book, product, brand, or business?
Well, Stephanie Chandler of the Non-Fiction Authors Association will
interview me on Jan. 30th at 10am PT / 1pm ET and I will spill the beans
on insider secrets so you can crack the code.
As a former network TV talk show producer, you’ll get access “inside
my brain” and learn how a producer thinks so that you understand how to
create a pitch that gets attention and gets results. Here’s How to
Participate: Live access to this teleseminar is FREE for the Nonfiction
Authors Association (NFAA) community. Not a member yet? No problem.
If you’re not yet a member of NFAA and you’d like to participate in
this teleseminar, please join NFAA (for free) at this link: https://nonfictionauthorsassociation.com/join/
Marianne Schwab is the author of The Insider’s Guide to Media Training
and, as a Content Creation Strategist, she is the go-to broadcast
media expert to show you how to get booked on TV and ace your on-camera
interview. Her producer credits include Live with Regis &
Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich
& Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
The unknown can certainly be scary, but you know what? Once you
actually do the thing you fear (like learning to drive a car, learning a
new software program, or even making your video), you realize that the
“thought or fear” of doing “the thing” was keeping you from doing “a
thing” that is now almost second nature.
Why do we put off learning and sometimes even “fear” it? I am not
sure if I have an answer for that one, but I do know that I certainly do
it especially when it comes to keeping on top of the latest technology,
social media tools, and even learning how to use new video production
equipment. At first, I fight it, then I force myself to learn it, and
then I wonder, WHY did I procrastinate and wait so long to learn
something that helps me so much.
I’ve been listening to High Performance Habits
written by Brendon Burchard, a very well-known high-performance coach,
and he shares about his experience of learning to create and produce his
own videos. He knew nothing about producing videos or being on-camera
but knew that he needed to learn how to master this skill to advance his
business. He started making videos a little over ten years ago when
YouTube was basically in its infancy, and now his videos have millions
of views and he’s built a multi-million dollar business as a result
because he’s been able to reach an audience he wanted to serve.
Brendon
faced his fear of being on camera, mastered the skills needed to
produce high-quality videos, and now, he is respected around the world
for the high-performance brand he has created. Do the thing you fear,
and the death of fear is certain.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there
Marianne Schwab is the author of The Insider’s Guide to Media Training
and, as a Content Creation Strategist, she is the go-to broadcast
media expert to show you how to get booked on TV and ace your on-camera
interview. Her producer credits include Live with Regis &
Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich
& Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
Turning your mess into your message can either be really easy or it
can be super difficult depending on your story, your brand, or your
profession. Let’s start with a couple of easy examples.
Turn Your Mess into Your Message.
If you’re a fitness expert like Kaelin Tuell (@ladyboss)
who you lost 65 pounds and now teaches others how to do the same, your
mess of being overweight and how you solved it is a golden ticket to
marketing success. You are your own testimonial and other people
struggling with weight issues will be able to relate to you and be
inspired by you.
If you’re a former drug addict and now a multi-millionaire like Grant Cardone (@GrantCardone),
your mess inspires people from almost all circumstances because you see
how you can hit rock bottom in your life and turn it around to 10x your
success.
For most of us, though, we feel like our “mess” isn’t big enough or
dramatic enough to move our tribe or our ideal clients, but that’s where
you’re wrong. Your “mess” is YOUR struggle and sharing bits of that
struggle so that people understand you didn’t come out of the womb as
the successful person you are, but you worked to get there and you’re
just where they used to be, but you worked hard to achieve your goals.
Or, it’s how you helped others overcome their mess. This will allow
them to relate to you as a “real person,” endear themselves to you and
they’ll respect and trust you because you shared your struggle.
Now,
there is a fine line in how sharing your mess and your struggle that
you don’t want to cross versus over-sharing and providing too much
information that undermines your authority as an expert. Perhaps your
struggle was working 60-to-80 hour work weeks for years, sacrificing
your social life so that you could be a high performer in your industry
and the good, bad, and ugly lessons you learned along the way. Also, if
you’re sharing the mess of people you helped, ALWAYS get permission
and/or change the names “to protect the innocent.”
You see, when most people watch Olympians compete, they never think
about the thousands of hours of training and sacrifice that Gabby
Douglas (@GabbyCVDouglas) put into a two-minute gymnastic routine or what it took for Michael Phelps (@M_Phelps00)
to break records in swimming. That’s why you need to share your
struggle and that’s why the producers of the Olympics provide a
back-story video feature when you watch the broadcast of the event so
that the audience sees and understands the struggle (and sometimes the
mess) that the athlete overcame to get there. They weren’t born
champions. They worked very hard to become champions. And now the NBC-TV
audience is engaged in the story and have a new respect for the
athlete.
So start thinking how to turn your “mess” into your
message. What obstacles have you overcome? Lack of money? Lack of
education? Lack of physical ability? Lack of support from your family
and friends? Share your struggle, unpack how you overcame the odds that
were stacked against you, and you’ll earn the trust of your tribe.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there!
I’ve been producing video content for over 25 years. That is
probably longer than some of you have been on the planet earth and you
need to realize that you are living in an awesome time where technology
makes it so easy to share your message. You see, broadcast TV, radio,
newspapers, and roadside billboards used to be the only options
available to reach your client or customer, but social media marketing
has been a game changer to not only reach the world via laptops and
smartphones but also micro-target your audience in ways never before
possible.
Using social media to share your message (live streaming or
pre-recorded) is like pouring gasoline on a fire and it ignites your
video content in a way that has never been possible until the past few
years. When you produce high-value video content combined with a
strategic use of hashtags, keywords, and paid ads across social media
platforms, you’ll fan the flames to explode visibility, engagement, and
ultimately, revenues.
But before you strike that match, make sure your content is awesome
and not mediocre. That’s where my 25 years of producing video is almost
visceral at this point. Many people like @GaryVee
preach to the masses that you need to start pushing tons of content
(don’t get me wrong, he’s RIGHT), but you must push GOOD content.
Low-quality content means low-quality brand.
Remember, the ultimate goal of your content strategy
is to build trust with your potential clients to the degree that they
not only WANT to buy your product or service, but they MUST buy from
YOU!
Hey, have you joined my exclusive Facebook group yet to “Grow Your Business with Video?” You haven’t? Well, I’m personally inviting you to join now! Yay!
Things you DON’T notice: good directing, good dialogue writing, good
photography, and good marketing. You don’t notice them because you
SHOULDN’T notice them. When it’s good and done correctly, it should
flow so organically that you feel as though you are experiencing
“real life.”
No one likes to be “sold.”
Things you DO notice: bad directing, bad dialogue writing, bad
photography, and bad marketing. It sticks out like a sore thumb and is
distracting in that you’re actually thinking about where the camera was
placed, the conversation in the movie feels stilted and unnatural, the
photo is not framed well, or the ad is trying to hard to sell you.
Here are examples of bad marketing: • The campaign feels like you’re trying too hard to be original (and it doesn’t work.) • The ad focuses on the process instead of the results. • It feels like they’re trying to SELL you on an idea and no one likes being “sold.”
So what do you do? Study what other people who are really good at it
are doing and do what they do (but tailor it to your product,
business, or service, of course). Master marketer, Russell Brunson, is
big on “funnel-hacking” successful sales funnels. He looks at what his
competitors are doing and then he models it for his own product and
teaches others how to do it. If you have no idea what funnel-hacking is
or want to learn more about how to use digital marketing to showcase
your special expertise, then you gotta get Russell’s book, Expert Secrets. This book is a game-changer about how you market your business or services.
You know, I would love you to join my Facebook community where we
can really dive into the weeds on content strategies. I have a special
invitation for you to join me and my group of positive minded people in
my exclusiveFacebook Group to Grow Your Business with Video. I look forward to engaging with you there!
Video marketing can be incredibly valuable. However, what do the
numbers say? Here are stats about video marketing, distribution,
viewership and the approach. The numbers tell the story.
Did you know that around the globe, 52% of marketers name video as the type of content with the best ROI.
Also, according to Cisco, 72% of mobile traffic will be online video content by 2019.
But
that’s not all, because the top 5% of videos retain an average of 77%
of viewers until the end of the video. For reference, the average video
only retains 37% of viewers for the full duration.
Here are more powerful statistics about video marketing that you should not ignore:
65% of video viewers watch more than 75% of their selected video.•
Videos increase brand association by 139%.•
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading that same message in text.
Using the word “video” in an email subject line boosts the open rates by 19%.•
Roughly 1/3 of all time online is spent viewing and sharing videos.•
Blog posts incorporating video attract 3 times as many inbound links as blog posts without video.•
More video content is uploaded online in 30 days than the major U.S. television networks have created in 30 years.
Info Courtesy of BluLeadz
Hey, I have a special invitation for you to join me and my group of positive minded people in my Facebook Group to Grow Your Business with Video. I look forward to engaging with you there!
The unknown can certainly be scary, but you know what? Once you actually do the thing you fear (like learning to drive a car, learning a new software program, or even making your video), you realize that the “thought or fear” of doing “the thing” was keeping you from doing “a thing” that is now almost second nature.
Why do we put off learning and sometimes even “fear” it? I am not sure if I have an answer for that one, but I do know that I certainly do it especially when it comes to keeping on top of the latest technology, social media tools, and even learning how to use new video production equipment. At first, I fight it, then I force myself to learn it, and then I wonder, WHY did I procrastinate and wait so long to learn something that helps me so much.
I’ve been listening to High Performance Habits written by Brendon Burchard, a very well-known high-performance coach, and he shares about his experience of learning to create and produce his own videos. He knew nothing about producing videos or being on-camera but knew that he needed to learn how to master this skill to advance his business. He started making videos a little over ten years ago when YouTube was basically in its infancy, and now his videos have millions of views and he’s built a multi-million dollar business as a result because he’s been able to reach an audience he wanted to serve.
Brendon faced his fear of being on camera, mastered the skills needed to produce high-quality videos, and now, he is respected around the world for the high-performance brand he has created. Do the thing you fear, and the death of fear is certain.
Now, I have a special invitation for you to join me and my community of positive minded people in my Facebook Group to Grow Your Business with Video. I can’t wait to connect with you there
Marianne Schwab is the author of The Insider’s Guide to Media Training and, as a Content Creation Strategist, she is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. Her producer credits include Live with Regis & Kathie Lee, Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
I’ve been producing video content for over 25 years. That is probably longer than some of you have been on the planet earth and you need to realize that you are living in an awesome time where technology makes it so easy to share your message. You see, broadcast TV, radio, newspapers, and roadside billboards used to be the only options available to reach your client or customer, but social media marketing has been a game changer to not only reach the world via laptops and smartphones but also micro-target your audience in ways never before possible.
Using social media to share your message (live streaming or pre-recorded) is like pouring gasoline on a fire and it ignites your video content in a way that has never been possible until the past few years. When you produce high-value video content combined with a strategic use of hashtags, keywords, and paid ads across social media platforms, you’ll fan the flames to explode visibility, engagement, and ultimately, revenues.
But before you strike that match, make sure your content is awesome and not mediocre. That’s where my 25 years of producing video is almost visceral at this point. Many people like @GaryVee preach to the masses that you need to start pushing tons of content (don’t get me wrong, he’s RIGHT), but you must push GOOD content. Low-quality content means low-quality brand.
Remember, the ultimate goal of your content strategy is to build trust with your potential clients to the degree that they not only WANT to buy your product or service, but they MUST buy from YOU!
Hey, have you joined my exclusive Facebook group yet to “Grow Your Business with Video?” You haven’t? Well, I’m personally inviting you to join now! Yay!
Did you know that seventy percent of internet users want to learn about your product or services through content and not traditional advertising? I wonder why that is. Hmmmmm. Let’s unpack this, shall we?
Well, first of all, when you create great content that provides value to your ideal client or customer, you are seen by them as helping them instead of trying to “sell” them something. No one. I repeat, no one wants to be “sold.” As human creatures, we like to be educated on the product or service and then feel like it’s “all our idea” when we decide to make the purchase or commit to engaging the services of a professional. This is the kind of content that actually moves the needle.
Content is what makes people “do something.” ~ Gary Vee
Second, I want to take you inside one of those major department stores where pushy sales reps start spraying you with perfume and trying to “sell” you. Do you respond well to that? No. However, there are retail stores that actually help you with a free makeup makeover to help you learn about good products, learn how to apply the make-up, and actually “try the product out” so you can see how it looks on you BEFORE you make a major investment in the product since their beauty expert guides you through the process and you feel like it’s “all your idea.”
Another example of value involves one of my favorite past times and that’s wine tasting. Who wants to pay $25 to $35 for a bottle of wine without getting a taste inside the bottle first? I certainly don’t and that’s why I like going to a tasting room at the winemaker’s property to taste the wine before I buy it. The tasting room manager will give me insights into each wine on the tasting menu so I can have background on the grapes, the region (and how it affects the flavor), and other factors that I could never appreciate if they hadn’t given me specific background on each wine. By the end of my time in the tasting room, I’m able to make buying decisions based on whether or not I like the wine before I invest $25 or more in a bottle of red or a bottle of white.
Okay, so that’s a sales process, what does that have to do with “content?” Well, EVERYTHING.
Both of the sales process examples involve providing value to the client so they get to know the product in a way that’s valuable to them. How can you provide a similar value with your content?
Video provides a great way to re-create some of these sales techniques but with a story that educates your ideal customer or client on what you do, the product or service you provide, and help them make a decision in a way that a news segment presents a story (instead of a commercial). Gary Vaynerchuck (@GaryVee) clearly made a difference in his father’s wine and spirits business with his wine tasting videos that took the company from $3-million a year to $60-million a year.
When you do content right that educates and provides value, video will grow your business. Hey, have you joined my exclusive Grow Your Business with Video Facebook group yet? You haven’t? Well, today is the day you make that happen! I’m personally inviting you to join so we can connect there! Yay!
Marianne Schwab is the author of The Insider’s Guide to Media Training
and, as Content Creation Strategist, she is the go-to broadcast media
expert to show you how to get booked on TV and ace your on-camera
interview. Her producer credits include Live with Regis & Kathie
Lee, Lifestyles of the Rich & Famous, Runaway with the Rich &
Famous, E! Entertainment Television ON E! Specials, and many more. She has worked in broadcast for over 25 years and is currently the Executive Producer for CMP Media Cafe, a company specializing in broadcast public relations where she provides customized media training services for clients.
